Gain valuable insights and take-home tips for your aesthetic business with our Business Agenda, held in association with SIAB (Success in Aesthetic Business) featuring talks on all aspects of running an aesthetics clinic.

Business Agenda

Business Agenda

May 08, 10:00am to May 09, 5:00pm
Business Agenda

Timetable

Psychology in Aesthetic Practice: Risk, Recovery, Responsibility & Regulation

Business Agenda

Chaired by Yogeeta Bawa

Kimberley Cairns

Kimberley Cairns

Integrative Psychologist Kimberley Cairns (MSc MBPsS) has 13+ years’ experience. A British Psychological Society member, she provides evidence-based mental health solutions in aesthetics. A faculty tutor at City of London Dental School and JCCP advisor, she founded the Aesthetic Wellness Foundation. She focuses on harm reduction and public health protection through expert psychological guidance.

Start Time 11:00am
End Time 11:40am

From First Click to First Appointment: How UX, UI, and Branding Drive Patient Trust and Conversion in Aesthetic Clinics

Business Agenda

Chaired by Yogeeta Bawa

Mané Branco

Mané Branco

Mané is the Operations Director, and CQC Registered Manager and Nominated Individual. Mané brings extensive experience in brand development, public awareness, UX/UI design, marketing strategy, and team management and leadership within the luxury sector. With Dr Raquel, he is also Co-Founder of RCC, an unbiased international conference dedicated to the ethical development of the regenerative aesthetics industry.

Start Time 11:40am
End Time 12:20pm

Why KPIs are the missing link in aesthetics clinics growth

Business Agenda

Yogeeta Bawa

Yogeeta Bawa

Start Time 12:20pm
End Time 01:00pm

From Injector to Employer: The Payroll and HR Risks Clinics don't see coming

Business Agenda

Chaired by Dr Arturo Almeida

Samantha Senior

Dawn Hughes

Samantha Senior

Samantha Senior, MAAT, is a registered accounting practitioner with over 20 years of experience. After two decades of serving diverse SMEs and PLCs, she founded The Aesthetic Accountant™ in 2018 to exclusively support the medical aesthetics industry. In 2020, she launched the Aesthetics Academy, empowering practitioners with specialized accounting tools. Based in York, she serves clients nationally.

Dawn Hughes

Start Time 01:00pm
End Time 01:40pm

Your Clinic Is Thriving… But Are You Building Long-Term Wealth?

Business Agenda

Chaired by Gilly Dickons

Miriam Murphy

Miriam Murphy

Miriam is a Financial Planner and Wealth Manager specialising in aesthetic business owners. She helps clients turn their clinic's success into long-term, structured wealth. By bringing clarity to their finances, Miriam ensures wealth is grown in a tax-efficient way while protecting everything they have built. Her relationship-led approach keeps clients confident, in control, and future-focused.

Start Time 01:40pm
End Time 02:20pm

Search-Ready Aesthetics: Optimising TikTok, Instagram, Google and Your Website

Business Agenda

Chaired by Gilly Dickons

Mark Bugg

Alex Bugg

Mark Bugg

Mark Bugg is the founder of Web Marketing Clinic.Mark consistently creates digital campaigns that achieve results by combining creativity, technology and data. You can follow Mark on Instagram:@webmarketingclinic or email mark@webmarketingclinic.co.uk.

Alex Bugg

Alex Bugg works for Web Marketing Clinic, a family-run digital agency, which specialises in medical aesthetics. They build websites and deliver marketing campaigns for doctors, nurses, dentists, distributors and brands.

Start Time 02:20pm
End Time 03:00pm

Continuity of Messaging

Business Agenda

Russell Turner

Russell Turner

For more than 30 years Russell has been helping leading brands such as Astra Zenica, Roche, Hotel Chocolat and many more, and has been refining ways to build brands that are and continue to be relevant. With the fundamental principle of emotional brand development at the heart of his process, Russell helps organisations build lasting relationships and understanding between business and consumer. You can follow Russell on Instagram: @russellwturner or email russ@rwtcreative.com

Start Time 03:00pm
End Time 03:30pm

From interest to Consultation

Business Agenda

Gilly Dickons

Gilly Dickons

Gilly Dickons is the Founder of Aesthetic Response and author of Beautiful Business. With a background in clinic operations and patient experience, she specialises in helping aesthetic clinics improve enquiry handling, conversion, and client journey. Gilly and her award winning team work with clinics to bridge the gap between marketing and revenue - ensuring that interest is effectively turned into consultations and long-term growth.

Start Time 03:30pm
End Time 04:00pm

The Total Leader Advantage: Why Whole-Person Leadership Will Define the Future of Medical Aesthetic Clinics

Business Agenda

Chaired by Gilly Dickons

Marcus Haycock

Marcus Haycock

Marcus Haycock is an award-winning business consultant, leadership coach, and trainer with nearly 25 years of experience. He specializes in driving transformational growth through Insights Discovery and LMI development programs. A highly sought-after speaker and published author, Marcus empowers business owners and teams with actionable strategies to boost productivity, leadership, and sustainable success.

Start Time 11:00am
End Time 11:40am

AI in your clinic, whats hype, whats real and whats already here

Business Agenda

Chaired by Gilly Dickons

Ashley Mckenna

Ashley Mckenna

Ashley Mckenna is the co-founder and director of EQUALS3, a consultancy serving the entire aesthetic medicine ecosystem. With a background in biochemistry and an MBA, Ashley specializes in driving strategic growth and transformation in complex, regulated environments. Currently pursuing advanced studies in Artificial Intelligence, Ashley is dedicated to embedding AI and intelligent systems across the aesthetics industry.

Start Time 11:40am
End Time 12:20pm

Sales without selling

Business Agenda

Chaired by Russell Turner

Victoria Hiscock

Victoria Hiscock

Victoria is the Product and Education Specialist for Alumier Labs UK and has been educating skin care professionals for over a decade. Co-owner of CLINICBEAUTY, a medispa in Southampton, Victoria brings a vast spectrum of knowledge and education based on her hands on experience as well as her time as a trainer. She has a passion for Cosmetic Science, and empowering fellow practitioners to develop their profitability through education.

Start Time 12:20pm
End Time 01:00pm

The Psychology of Attraction: How to Make Clients Want to Work With You

Business Agenda

Chaired by Russell Turner

Alan Adams

Alan Adams

Alan S. Adams, known as The Clinic Coach, is an award-winning profit coach and author dedicated to helping aesthetic clinics achieve sustainable growth. In his latest book, The Beautiful Business, he empowers owners to maximize profits and reduce stress. A three-time Enterprise Nation Top 50 Advisor, Alan is also an Aesthetic Awards finalist and a Global 100 Best Consulting Firm winner.

Start Time 01:00pm
End Time 01:40pm

CQC Registration overcoming the myths

Business Agenda

Chaired by Marcus Haycock

Tracey Jones

Tracey Jones

Tracey Jones is a Master’s-educated nurse prescriber, author, and owner of the CQC-registered Blend Skin and Medical Aesthetics. As Vice Chair of the BAMAN Education Committee and co-owner of Inspire to Outstand, she has guided over 650 clinics through regulatory challenges. A seasoned industry judge and speaker, Tracey specializes in navigating CQC registration and future-proofing businesses.

Start Time 01:40pm
End Time 02:20pm

Harnessing AI in the Aesthetics Industry

Business Agenda

Chaired by Marcus Haycock

Katie Emberley

Katie Emberley

Katie Emberley is an accomplished Senior Leader and Consultant specializing in transformational cultural change and strategic communications. With a focus on people-centric evolution, she expertly aligns internal and external messaging to drive positive commercial impact. By enhancing employee advocacy and organizational performance, Katie empowers businesses to navigate complex change and achieve sustainable growth.

Start Time 02:20pm
End Time 03:00pm

*programme subject to change 

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