Gain valuable insights and take-home tips for your aesthetic business with our Business Agenda, held in association with SIAB (Success in Aesthetic Business) featuring talks on all aspects of running an aesthetics clinic.

Gain valuable insights and take-home tips for your aesthetic business with our Business Agenda, held in association with SIAB (Success in Aesthetic Business) featuring talks on all aspects of running an aesthetics clinic.

Chaired by Yogeeta Bawa
Integrative Psychologist Kimberley Cairns (MSc MBPsS) has 13+ years’ experience. A British Psychological Society member, she provides evidence-based mental health solutions in aesthetics. A faculty tutor at City of London Dental School and JCCP advisor, she founded the Aesthetic Wellness Foundation. She focuses on harm reduction and public health protection through expert psychological guidance.
Chaired by Yogeeta Bawa
Mané is the Operations Director, and CQC Registered Manager and Nominated Individual. Mané brings extensive experience in brand development, public awareness, UX/UI design, marketing strategy, and team management and leadership within the luxury sector. With Dr Raquel, he is also Co-Founder of RCC, an unbiased international conference dedicated to the ethical development of the regenerative aesthetics industry.
Chaired by Dr Arturo Almeida
Samantha Senior, MAAT, is a registered accounting practitioner with over 20 years of experience. After two decades of serving diverse SMEs and PLCs, she founded The Aesthetic Accountant™ in 2018 to exclusively support the medical aesthetics industry. In 2020, she launched the Aesthetics Academy, empowering practitioners with specialized accounting tools. Based in York, she serves clients nationally.
Chaired by Gilly Dickons
Miriam is a Financial Planner and Wealth Manager specialising in aesthetic business owners. She helps clients turn their clinic's success into long-term, structured wealth. By bringing clarity to their finances, Miriam ensures wealth is grown in a tax-efficient way while protecting everything they have built. Her relationship-led approach keeps clients confident, in control, and future-focused.
Chaired by Gilly Dickons
Mark Bugg is the founder of Web Marketing Clinic.Mark consistently creates digital campaigns that achieve results by combining creativity, technology and data. You can follow Mark on Instagram:@webmarketingclinic or email mark@webmarketingclinic.co.uk.
Alex Bugg works for Web Marketing Clinic, a family-run digital agency, which specialises in medical aesthetics. They build websites and deliver marketing campaigns for doctors, nurses, dentists, distributors and brands.
For more than 30 years Russell has been helping leading brands such as Astra Zenica, Roche, Hotel Chocolat and many more, and has been refining ways to build brands that are and continue to be relevant. With the fundamental principle of emotional brand development at the heart of his process, Russell helps organisations build lasting relationships and understanding between business and consumer. You can follow Russell on Instagram: @russellwturner or email russ@rwtcreative.com
Gilly Dickons is the Founder of Aesthetic Response and author of Beautiful Business. With a background in clinic operations and patient experience, she specialises in helping aesthetic clinics improve enquiry handling, conversion, and client journey. Gilly and her award winning team work with clinics to bridge the gap between marketing and revenue - ensuring that interest is effectively turned into consultations and long-term growth.
Chaired by Gilly Dickons
Marcus Haycock is an award-winning business consultant, leadership coach, and trainer with nearly 25 years of experience. He specializes in driving transformational growth through Insights Discovery and LMI development programs. A highly sought-after speaker and published author, Marcus empowers business owners and teams with actionable strategies to boost productivity, leadership, and sustainable success.
Chaired by Gilly Dickons
Ashley Mckenna is the co-founder and director of EQUALS3, a consultancy serving the entire aesthetic medicine ecosystem. With a background in biochemistry and an MBA, Ashley specializes in driving strategic growth and transformation in complex, regulated environments. Currently pursuing advanced studies in Artificial Intelligence, Ashley is dedicated to embedding AI and intelligent systems across the aesthetics industry.
Chaired by Russell Turner
Victoria is the Product and Education Specialist for Alumier Labs UK and has been educating skin care professionals for over a decade. Co-owner of CLINICBEAUTY, a medispa in Southampton, Victoria brings a vast spectrum of knowledge and education based on her hands on experience as well as her time as a trainer. She has a passion for Cosmetic Science, and empowering fellow practitioners to develop their profitability through education.
Chaired by Russell Turner
Alan S. Adams, known as The Clinic Coach, is an award-winning profit coach and author dedicated to helping aesthetic clinics achieve sustainable growth. In his latest book, The Beautiful Business, he empowers owners to maximize profits and reduce stress. A three-time Enterprise Nation Top 50 Advisor, Alan is also an Aesthetic Awards finalist and a Global 100 Best Consulting Firm winner.
Chaired by Marcus Haycock
Tracey Jones is a Master’s-educated nurse prescriber, author, and owner of the CQC-registered Blend Skin and Medical Aesthetics. As Vice Chair of the BAMAN Education Committee and co-owner of Inspire to Outstand, she has guided over 650 clinics through regulatory challenges. A seasoned industry judge and speaker, Tracey specializes in navigating CQC registration and future-proofing businesses.
Chaired by Marcus Haycock
Katie Emberley is an accomplished Senior Leader and Consultant specializing in transformational cultural change and strategic communications. With a focus on people-centric evolution, she expertly aligns internal and external messaging to drive positive commercial impact. By enhancing employee advocacy and organizational performance, Katie empowers businesses to navigate complex change and achieve sustainable growth.
*programme subject to change
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