Patent applications for ‘bio-cosmetic’ products have doubled to 12,130 in 2024 from 6025 in 2020, says leading intellectual property law firm Mathys & Squire. Bio-cosmetics are a rapidly growing market of consumer cosmetic products containing biological molecules that promote tissue regeneration and repair. 

The Advertising Standards Authority (ASA) has banned adverts from four beauty brands after finding they made unauthorised medical claims that their LED face masks could treat acne and rosacea.

​New data, analysed by beauty and wellness booking platform Fresha, compares search trends across the UK, US, UAE, and Australia, revealing which aesthetic treatments were most searched for in 2025.

We’ve put together 10 frequently asked questions and answers to best support you and your team's entry to the Aesthetic Medicine Awards