Nearly 85% of women believe that skincare marketing has become too full of jargon for the average person to understand, according to a new consumer study.  

Many patients still believe that a single treatment can fully resolve their skin concerns. While individual treatments can deliver visible improvements, healthy, resilient skin is built through consistency, strategic planning, and professional guidance over time.

A new study from the British Association of Aesthetic Plastic Surgeons (BAAPS) has found that nearly half of patients treated for complications following cosmetic procedures abroad required further surgery after returning to the UK.

In the UK what you can and can't advertise in aesthetics is tightly regulated by authorities including the ASA and the MHRA. With regulatory bodies tightening their enforcement, it is more important than ever to scrutinize what you post across your platforms.