Amy Bird examines why standards without accountability are simply suggestions, and why aesthetic medicine must enforce professional standards to protect patients and build trust.

Aesthetic clinics have been left out of a new 20% business rates cut for pubs, clubs and live music venues, as the NHBF and British Beauty Council renew calls for wider tax reform to support high street personal care businesses.

In an increasingly transactional industry, staying connected to the people behind the treatments has never been more important. Julie Scott reflects on compassion, boundaries and the value of remaining fully present in aesthetic practice.

Discover how aesthetic clinics can attract more male patients through inclusive marketing, clear messaging, targeted campaigns and a more accessible online booking experience.