Gain valuable insights and take-home tips for your aesthetic business with our Business Agenda, featuring talks on all aspects of running an aesthetics clinic.
Friday
9th May, 2025
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Taking your clinic from Solo Practitioner to a team?
Yogeeta Bawa
Taking your clinic from Solo Practitioner to a team?
Transitioning from a solo member to leading a growing team is a transformative journey that involves significant personal and professional growth. Initially, as a solo member, the focus is on individual contributions and personal accountability. However, as the scope of work expands, the need for a growing team becomes paramount.
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Yogeeta Bawa
10:30 9th May, 2025
From Clicks to Conversion: Mastering Marketing and Patient Conversion
Richard Gibbons
,Dr Kamran Amjed
From Clicks to Conversion: Mastering Marketing and Patient Conversion
Richard Gibbons
Richard is the founder of a vibrant advertising agency, Boost My Customers. He works exclusively with clinics to help them attract their DREAM clients without resorting to discounts, fake scarcity or unethical practices! After working with 100+ clinics, Richard knows the exact steps you need to take in order to fill up your bookings with your dream clients.
Dr Kamran Amjed
11:00 9th May, 2025
How to grow and develop your clinic – The Strategic Approach – Case Study
Paul Burgess
,Fiona Sellars
How to grow and develop your clinic – The Strategic Approach – Case Study
There are several questions to address before making key decisions to help the growth of your business at the right time. The transition demands adaptability and resilience, and the art of delegation. As you grow your practice having the support you need to help operational efficiencies and time management and can essentially help you grow your business further. By leveraging diverse skill sets and fostering a sense of shared purpose, a solo practitioner can drive the team towards achieving significant milestones and sustained growth.
Paul Burgess
Fiona Sellars
12:00 9th May, 2025
What is the Blue Ocean Approach and how it helped my business
Alison Telfer
What is the Blue Ocean Approach and how it helped my business
Alison Telfer
13:00 9th May, 2025
Actionable Skinsights: The Patient Research Clinics Can’t Afford to Miss
Fiona Comport
Actionable Skinsights: The Patient Research Clinics Can’t Afford to Miss
Fiona Comport
13:30 9th May, 2025
The business of Skin and why its so important
Anna Baker
The business of Skin and why its so important
Anna Baker
14:00 9th May, 2025
CQC registration: is it so difficult?
Tracey Jones
,Amy Bird
CQC registration: is it so difficult?
CQC registration can often feel daunting, particularly for those who have had negative experiences in the past or are just starting their own business. The governance requirements can seem overwhelming, creating a significant barrier for those looking to move forward. This session will help the audience understand why CQC registration is not only beneficial for any business but also crucial for enhancing service safety. Tracey will demystify the process, showing that, with the right approach, it’s more manageable than it may initially appear.
Tracey Jones
Amy Bird
14:30 9th May, 2025
How to Grow a Million Pound Plus Clinic
Alan Adams
,Dr Anna Hemming
How to Grow a Million Pound Plus Clinic
In this session, Alan and Anna discusses the potential challenges that the aesthetics sector is facing, and explores solutions to help overcome them. And, they will share simple-to-implement tools and tactics which will revolutionise your clinic (and the way your approach your business) to ensure you remain the ultimate go-to clinic.
Alan Adams
Dr Anna Hemming
15:30 9th May, 2025
Mirror Mirror on the Wall: Ethical and Regulatory Gaps in Medical Aesthetics Practice Among Healthcare Professionals in the UK Aesthetics Industry
Constance Campion
Mirror Mirror on the Wall: Ethical and Regulatory Gaps in Medical Aesthetics Practice Among Healthcare Professionals in the UK Aesthetics Industry
Constance Campion
16:10 9th May, 2025
Are You Merely Managing or Truly Leading? Master the 8 Pillars of Effective Leadership to Thrive in 2025
Marcus Haycock
Are You Merely Managing or Truly Leading? Master the 8 Pillars of Effective Leadership to Thrive in 2025
This 30-minute practical talk is for professionals in the medical aesthetics industry who are looking to improve their leadership skills to improve practice and team performance. It challenges the concept that leaders are born, suggesting instead that leadership can be developed through consistent learning and self-reflection. Marcus will take a close look at the industry’s key challenges right now and discuss some straightforward leadership strategies for overcoming them. Leadership skills are developed over time, and a structured learning process can offer the best approach. Marcus will discuss practical tips for improving communication, delegation, and self-assessment. He'll conclude by reviewing how structured leadership training builds a strong, supportive culture. Whether you're a practice owner, a manager, or an aspiring leader, this talk will give you insights and ideas for navigating industry challenges with confidence. Learn how to use steady, thoughtful leadership to encourage growth in your team and practice. Join Marcus and other aspiring colleagues at the speaker event to transform your leadership approach, boost your confidence, and build a lasting foundation for success in your practice.
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Marcus Haycock
16:30 9th May, 2025
Saturday
10th May, 2025
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Knowing your numbers
Tracey Stone
Knowing your numbers
Tracey Stone
10:30 10th May, 2025
Is your brand fit for business?
Russell Turner
,Dr Stevie Potter
Is your brand fit for business?
In the competitive world of aesthetic medicine, expertise alone isn’t enough – your brand must work as hard as you do. Is Your Brand Fit for Business? is designed specifically for aesthetic practitioners who want to attract the right clients, build trust, and establish a premium reputation in an increasingly crowded market. This session will explore the fundamentals of branding in aesthetics, from creating emotional connections with patients to ensuring your identity, values, and messaging reflect the high standards of your practice. Learn how to move beyond brand preference to brand relevance, using authenticity, storytelling, credibility, and consistency to build lasting client relationships.
Russell Turner
Dr Stevie Potter
11:00 10th May, 2025
Why is content production important to making your clinic successful
Alex Bugg
Why is content production important to making your clinic successful
Alex Bugg
Alex Bugg works for Web Marketing Clinic, a family-run digital agency, which specialises in medical aesthetics. They build websites and deliver marketing campaigns for doctors, nurses, dentists, distributors and brands.
12:00 10th May, 2025
Sustainability Regulations. Are you ready for the future?
Simon Haroutunian
Sustainability Regulations. Are you ready for the future?
Simon Haroutunian
12:30 10th May, 2025
A leap of faith: From NHS to your own aesthetic clinic.
Tracey Dennison
,Mr Arturo Almeida
A leap of faith: From NHS to your own aesthetic clinic.
Many health care professionals (HCP) currently working in the NHS are considering a full-time transition into aesthetics, mainly because burnout is a reality within their daily lives. However, fear holds them back. The prospect of leaving behind a stable income, doubts about their skills - aka the “impostor syndrome” - the challenge of attracting a steady stream of patients, all create a cycle of hesitation and procrastination, which, in turn, fuels their exhaustion even more. And the economic uncertainty looming in the horizon only adds on more uncertainty, if possible. Making the leap from the NHS to a thriving aesthetic business isn’t just about clinical skills. It’s about mindset, strategy and acceptance of the uncertain. In this presentation, we will share our personal journeys from the public health sector to successful aesthetic entrepreneurship. We’ll highlight the challenges we faced, the lessons we learned, and we’ll break down the five essential elements that can help you transition with confidence, moving from the security of a monthly pay check to the freedom of running a fulfilling and profitable aesthetic practice.
Tracey Dennison
Tracey Dennison: Aesthetics Nurse Director, Trainer, Mentor and Coach. Tracey has been in Nursing nearly 3 decades and has been in Aesthetics since 2014. She has striven to continually develop her knowledge, skills and expertise and has undertaken extensive amounts of training to facilitate this. Tracey is the Nurse Director of East Riding Aesthetics & Wellness which offers a full range of Aesthetic injectable treatments as well as clinics focusing on menopause and weight management issues including a full lifestyle approach. She is also an Aesthetics Trainer, Coach and Mentor attracting students from all over England to her training and internationally for her online coaching work. Supporting patients, learners and colleagues is Tracey’s passion – she believes that helping patients feel confident in their looks, health and mindset and supporting learners to achieve natural looking enhancements for their patients is an absolute joy to accomplish.
Mr Arturo Almeida
Mr. Arturo Almeida is an internationally renowned keynote speaker, medical trainer, and expert in minimally invasive and non-surgical cosmetic procedures, He is an experienced Consultant Surgeon, a Professor of Medicine in University of Murcia, Spain, full member of the British College of Aesthetic Medicine (BCAM) and of the British Society of Sclerotherapy (BAS). He is also a serial entrepreneur, with business experience in the UK and overseas of 18+ years, and he provides business consultancy for doctors and clinics. Mr. Almeida is a world leading expert in the field of fat dissolving injectables, and the official global trainer for Aqualyx™. He has been using these treatments since 2008 and teaching them to hundreds of practitioners since 2011. In 2020 he launched a unique and very educational hands-on online training program on fat dissolving injections, accessible to medical practitioners worldwide. Consequent to his passion for teaching, he founded Baarle Academy, an Institution providing training for medical practitioners in aesthetic treatments and business consultancy for clinics and business owners. Dr. Arturo Almeida has clinic locations in Leeds, Beverly (East Yorkshire), Milton Keynes, and Central London where he is entirely focused on vein treatments, cosmetic minor surgery and fat dissolving injections.
13:00 10th May, 2025
Saleable, Sellable, Enjoyable? Navigating Business as a Clinic Owner.
Gilly Dickons
,Eve Bird
Saleable, Sellable, Enjoyable? Navigating Business as a Clinic Owner.
Are you in the process of dreaming and planning for your aesthetic practice? Are you finding it more challenging than you thought it would be? Does a work life balance seem impossible? In this session Eve and Gilly will be looking at the need to be adaptable, to have contingencies and utilise safety nets, helping you to understand and reach your potential.
Gilly Dickons
Gilly has spent over 30 years working in the aesthetics sector through a variety of roles, working in both commercial clinics, a major industry supplier, and the past 11 years here at Aesthetic Response. The extensive knowledge and experience she gained has been invaluable, especially in her role as MD here at AR, supporting clinics and practitioners across the UK. With the help and support of an amazing, dedicated and hardworking team Aesthetic Response has now been established for over 11 years, and they continue to develop their expert enquiry and diary management service, supporting an increasingly wide variety of aesthetic and cosmetic practices. Her team's exceptional understanding of the aesthetic client, built up over these many years, enables them to maintain excellent conversion rates of initial enquiry to appointment and our unique service enables their clients to concentrate on what they do best- treating their patients. As a support partner, she brings this commercial, business awareness into client relationships sharing valuable insights gained over the last 3 decades.
Eve Bird
13:30 10th May, 2025
How I set up my clinic and what I learned
Dr Paris Acharya
How I set up my clinic and what I learned
Dr Paris Acharya
14:00 10th May, 2025
Mr and Mrs how we run a succesful business together (Panel)
Syed Haq
,Alexandra Mills
,Dr Manav Bawa
,Yogeeta Bawa
Mr and Mrs how we run a succesful business together (Panel)
Syed Haq
Alexandra Mills
Dr Manav Bawa
Yogeeta Bawa
14:30 10th May, 2025
How to grow your clinical business using software and technology
Jason Downes
How to grow your clinical business using software and technology
Jason Downes
15:30 10th May, 2025
Maximising Lead Generation Campaigns
Gilly Dickons
,Richard Gibbons
Maximising Lead Generation Campaigns
In today's competitive aesthetics sector, generating quality leads is becoming crucial for business growth. This presentation delves into the essential components of administering an effective lead generation campaign. We explore strategies to drive quality leads and inquiries, emphasising the importance of a proactive, systematic approach to nurturing leads for optimal outcomes and appointment bookings. Join us to discover actionable insights that will help you to effectively manage and streamline the way you manage your lead generation campaigns.
Gilly Dickons
Gilly has spent over 30 years working in the aesthetics sector through a variety of roles, working in both commercial clinics, a major industry supplier, and the past 11 years here at Aesthetic Response. The extensive knowledge and experience she gained has been invaluable, especially in her role as MD here at AR, supporting clinics and practitioners across the UK. With the help and support of an amazing, dedicated and hardworking team Aesthetic Response has now been established for over 11 years, and they continue to develop their expert enquiry and diary management service, supporting an increasingly wide variety of aesthetic and cosmetic practices. Her team's exceptional understanding of the aesthetic client, built up over these many years, enables them to maintain excellent conversion rates of initial enquiry to appointment and our unique service enables their clients to concentrate on what they do best- treating their patients. As a support partner, she brings this commercial, business awareness into client relationships sharing valuable insights gained over the last 3 decades.
Richard Gibbons
Richard is the founder of a vibrant advertising agency, Boost My Customers. He works exclusively with clinics to help them attract their DREAM clients without resorting to discounts, fake scarcity or unethical practices! After working with 100+ clinics, Richard knows the exact steps you need to take in order to fill up your bookings with your dream clients.
16:00 10th May, 2025
*programme subject to change
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