AM Regional Forums Leeds

Introduction

Main stage

Danny Large

With a decade of aesthetics experience, Danny has worked with industry leaders like Consultingroom.com, BTL, and Wigmore Medical. A former CEO of the British Association of Hair Surgery, he co-founded the award-nominated SIAB with Mr Dalvi Humzah. Danny also helped launch the Aesthetic Medicine Conference, writes for trade magazines, and hosts popular Wigmore webinars.

Start Time 10:30am

End Time 10:40am

VET it before you get it campaign update

Main stage

Verified Medical Professionals only Chaired by Dr Ahmed El Houssieny

Sadie Van Sanden Cooke

Sadie Van Sanden Cooke is the COO of the British College of Aesthetic Medicine (BCAM), with over 18 years of experience in aesthetics. Her background spans sales leadership, clinical training, and executive roles, including Head of AES UK at Lumenis. At BCAM, Sadie focuses on strengthening clinical standards, supporting education, and driving initiatives that prioritize patient safety.

Start Time 10:40am

End Time 11:10am

The Filler Paradox: Why Volume Replacement Alone Fails the GLP-1 Patient

Main stage

Verified Medical Professionals only Chaired by Dr Ahmed El Houssieny

Dr Steven Land

Award-winning aesthetic doctor Dr Steven Land owns Novellus Aesthetics in Newcastle Upon Tyne. With a 20-year background in emergency medicine, his passion shifted to empowering individuals through aesthetics. As Clinic Director, he expertly blends his artistic sensibility, deep anatomical knowledge, and advanced techniques to deliver natural, highly bespoke results for every client.

Start Time 11:10am

End Time 11:25am

What BCAM Annual Clinical Review Tells us about Complications

Main stage

Verified Medical Professionals only

Dr Ahmed El Houssieny

GMC-registered Dr. Ahmed El Houssieny is an expert in advanced injectables and lasers with a 15-year background in anaesthesia. Medical Director of Bank MediSpa and Honorary Lecturer at the University of Chester, he is a Tweakments Guide-recommended practitioner. A KOL for Allergan and Lynton, Dr. A is dedicated to raising industry safety standards through training and peer-reviewed publications.

Start Time 11:25am

End Time 11:40am

Why the Skills That Made You Brilliant at Your Job Are the Same Skills Holding You Back as a Leader

Main stage

Chaired by Dr Ahmed El Houssieny

Marcus Haycock

Marcus Haycock is an award-winning business consultant, leadership coach, and trainer with nearly 25 years of experience. He specializes in driving transformational growth through Insights Discovery and LMI development programs. A highly sought-after speaker and published author, Marcus empowers business owners and teams with actionable strategies to boost productivity, leadership, and sustainable success.

Start Time 11:40am

End Time 11:55am

Q&A with Panel and Chair

Main stage

Chaired by Dr Ahmed El Houssieny

Marcus Haycock

Dr Ahmed El Houssieny

Sadie Van Sanden Cooke

Dr Steven Land

Marcus Haycock

Marcus Haycock is an award-winning business consultant, leadership coach, and trainer with nearly 25 years of experience. He specializes in driving transformational growth through Insights Discovery and LMI development programs. A highly sought-after speaker and published author, Marcus empowers business owners and teams with actionable strategies to boost productivity, leadership, and sustainable success.

Dr Ahmed El Houssieny

GMC-registered Dr. Ahmed El Houssieny is an expert in advanced injectables and lasers with a 15-year background in anaesthesia. Medical Director of Bank MediSpa and Honorary Lecturer at the University of Chester, he is a Tweakments Guide-recommended practitioner. A KOL for Allergan and Lynton, Dr. A is dedicated to raising industry safety standards through training and peer-reviewed publications.

Sadie Van Sanden Cooke

Sadie Van Sanden Cooke is the COO of the British College of Aesthetic Medicine (BCAM), with over 18 years of experience in aesthetics. Her background spans sales leadership, clinical training, and executive roles, including Head of AES UK at Lumenis. At BCAM, Sadie focuses on strengthening clinical standards, supporting education, and driving initiatives that prioritize patient safety.

Dr Steven Land

Award-winning aesthetic doctor Dr Steven Land owns Novellus Aesthetics in Newcastle Upon Tyne. With a 20-year background in emergency medicine, his passion shifted to empowering individuals through aesthetics. As Clinic Director, he expertly blends his artistic sensibility, deep anatomical knowledge, and advanced techniques to deliver natural, highly bespoke results for every client.

Start Time 11:55am

End Time 12:10pm

Fireside chat with Kelly Saynor

Main stage

Chaired by Vicki Eldridge

Kelly Saynor

Kelly Saynor is an award-winning aesthetic nurse prescriber, CEO of Medica Forte Ltd, and founder of Renew Medical Aesthetics in Cheshire. Passionate about simplifying skincare through science, she is known for her work in glutathione-led skin health, education, and innovation across The Perfect Peel® Superblend and Glutaceuticals®.

Start Time 12:10pm

End Time 12:40pm

The skin as an external marker of systemic inflammatory and endocrine dysfunction

Main stage

Verified Medical Professionals only

Tracey Dennison

Tracey is the Consultant Nurse Practitioner at East Riding Aesthetics & Wellness, the Aesthetic Medicine Awards Nurse of the Year 2023 and the MIA Menopause Nurse of the Year 2025. A specialist in Menopause care, Medical Aesthetics and trained in Lifestyle Medicine, Tracey’s ethos is holistic patient centred care with a focus on patient empowerment and ownership of their health journey. This focuses on body positivity, nutrition management and hormone balancing.

Start Time 12:40pm

End Time 01:10pm

Lunch & Networking

Main stage

A dedicated interval to pause and connect. Engage with fellow delegates and explore the exhibition floor to meet face-to-face with industry-leading suppliers.

Start Time 01:10pm

End Time 02:00pm

Keynote: Social Selling for Clinics: Attention into appointments

Main stage

Chris Taylor

Chris Taylor is a social selling strategist, speaker, and founder of Social Selling. He helps business owners generate leads and sales through social media & marketing systems which focus solely on driving revenue. Having built an audience of over 100,000 online, Chris is known for practical, no-fluff advice that drives sustainable business growth.

Start Time 02:00pm

End Time 02:45pm

Why Average Patient Spend Matters More Than More Patients in Aesthetics

Main stage

Yogeeta Bawa

Yogeeta Bawa co-founded the award-winning Time Clinic, blending corporate precision with clinic expertise. Through her mentoring programme, The Invisible Business Partner, she helps owners scale profitable, resilient practices via streamlined systems. Her approach empowers founders to grow with clarity and stability while delivering exceptional patient care and reducing operational overwhelm.

Start Time 02:45pm

End Time 03:10pm

Advisory and Complience

Main stage

Verified Medical Professionals only

Samantha Senior

Samantha Senior is the founder of The Aesthetics Accountant, specialising in the unique accounting and VAT complexities of medical aesthetics. She helps practitioners build sustainable, compliant, and profitable clinics. Passionate about financial wellbeing, Samantha also supports initiatives that empower women with the confidence and knowledge to manage money and grow responsibly.

Start Time 03:10pm

End Time 03:35pm

Future Forecast Panel

Main stage

Verified Medical Professionals only

Kelly Saynor

Dr Ahmed El Houssieny

Dr Steven Land

Tracey Dennison

Kelly Saynor

Kelly Saynor is an award-winning aesthetic nurse prescriber, CEO of Medica Forte Ltd, and founder of Renew Medical Aesthetics in Cheshire. Passionate about simplifying skincare through science, she is known for her work in glutathione-led skin health, education, and innovation across The Perfect Peel® Superblend and Glutaceuticals®.

Dr Ahmed El Houssieny

GMC-registered Dr. Ahmed El Houssieny is an expert in advanced injectables and lasers with a 15-year background in anaesthesia. Medical Director of Bank MediSpa and Honorary Lecturer at the University of Chester, he is a Tweakments Guide-recommended practitioner. A KOL for Allergan and Lynton, Dr. A is dedicated to raising industry safety standards through training and peer-reviewed publications.

Dr Steven Land

Award-winning aesthetic doctor Dr Steven Land owns Novellus Aesthetics in Newcastle Upon Tyne. With a 20-year background in emergency medicine, his passion shifted to empowering individuals through aesthetics. As Clinic Director, he expertly blends his artistic sensibility, deep anatomical knowledge, and advanced techniques to deliver natural, highly bespoke results for every client.

Tracey Dennison

Tracey is the Consultant Nurse Practitioner at East Riding Aesthetics & Wellness, the Aesthetic Medicine Awards Nurse of the Year 2023 and the MIA Menopause Nurse of the Year 2025. A specialist in Menopause care, Medical Aesthetics and trained in Lifestyle Medicine, Tracey’s ethos is holistic patient centred care with a focus on patient empowerment and ownership of their health journey. This focuses on body positivity, nutrition management and hormone balancing.

Start Time 03:35pm

End Time 04:00pm

Closing Remarks

Main stage

Start Time 04:00pm

End Time 04:00pm

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