Cutera announced as Headline Sponsor for Aesthetic Medicine Live 2020
Cutera devices address a wide range of face and body medical aesthetic applications, find out more about their newly launched truSculpt flex. The truSculpt flex will be on stand J18 at AM LIVE next month.
Muscle sculpting has become the latest trend within the aesthetic devices sector with big name brands such as BTL (Emsculpt), Cynsoure (StimSure) and now Cutera (truSculpt flex) launching products aimed at improving muscle tone and definition.
Research by the Global Wellness Institute showed the market for fitness, mind and body services was $595bn (£497bn) in 2017 with an increase of 14.5% in body- shaping procedures year over year, according to Medical Insight. Furthermore the International Health, Racquet & Sportsclub Association estimated that 60 million people are paying members at gyms and health clubs hoping for a more fit and toned body. It makes sense then that technology follows where demand arises.
Cutera announced the UK launch of its muscle sculpting platform truSculpt flex on January 1, 2020. The company was already gaining momentum in the body- shaping market with its truSculpt iD device for fat reduction, and described the launch of truSculpt flex as “another significant step forward in shaping the future of aesthetics.”
The device is FDA-cleared for the improvement of abdominal tone, strengthening of the abdominal muscles, and development of a firmer abdomen. It is also cleared for the strengthening, toning, and firming of buttocks and thighs.
Its key selling points, the brand says, are its use of proprietary Multi-Direction Stimulation (MDS) technology, which delivers three distinct treatment modes by replicating intensified crunch, squat and twisting actions, and the fact it can treat up to eight areas simultaneously, the largest in the body sculpting industry, says the brand.
The modes include:
• Prep Mode – creates a twisting motion to warm up, stretch the muscles and slowly build a tolerance to muscle contractions
• Tone Mode – contracts the muscles, holds it to the point of exhaustion, and then relaxes it to increase strength and enhance endurance
• Sculpt Mode – fast, deep, sequential contractions of the muscles for building musclemass
Treatments can be personalised to meet patients’ fitness levels, shape, and goals allowing practitioners to target multiple, specific small and large muscle groups with no downtime.
Dr Michael Somenek, a plastic surgeon based in Washington DC, USA, and a lead investigator for the truSculpt flex clinical studies, stated, “During the clinical study for truSculpt flex, our practice was very pleased with how the technology performed and delivered, real, personalised muscle toning results for patients. This technology opens up the possibilities for any aesthetics provider looking to offer best-in-class muscle toning services.” AM
