Dr Yusra Clinic report analyses this year's aesthetic trends

Tweakments, TikTok’s Glow filter and “resting stress face” are trends that have helped to drive an incredible boom in the UK aesthetics and skincare industries this year, with searches for “skincare” having soared 309% between January 2020 and July 2021.

The Beautified Britain Index: The Skin Report, released by Dr Yusra Al-Mukhtar’s Dr Yusra Clinic, analysed data from Google searches, Google trends, news stories, professional industry bodies, consumer surveys and social media trends to see how Britain is looking at beauty post-pandemic.

The research revealed that consumers are taking their skincare much more seriously, with searches for “aesthetic treatments” and “tweakments” growing by 50% from January 2020 to July 2021, and “best skin care” searches rising 89% in the same period, the report found.  

Lip filler, microneedling and chemical peels were the most searched for tweakments, with searches for each increasing by 22% in this period, while searches relating to acne also increased thanks to the rise in “maskne” associated with wearing facial coverings during the pandemic. “Mask acne” searches went up by by 315%.

Interestingly, searches for “acne scarring” rose by 124%, with specific searches for “acne scars” and “how to get rid of acne scars” rising by 124% and 83% respectively.

The data also gave insight to the top 10 tweakments of 2021 so far: 

1. Lip fillers (searches up by 22%)
2. Toxin (searches stayed the same)
3. Microneedling (searches up by 22%)
4. Tear trough fillers (searches up by 50%)
5. Chemical peels (searches up by 22%)
6. Dermal fillers (searches up by 22%)
7. "Baby botox” (searches up by 60%)
8. Medical-grade skincare (searches up by 336%)
9. Juvederm fillers (searches up by 60%)
10. Morpheus8 (searches up by 3782%)

 The report also ranked the top 10 most searched for terms relating to skincare ingredients and topicals over the same 18-month period:

1. Vitamin C skincare (searches up by 306%)
2. Face SPF (searches up by 184%)
3. Niacinamide (searches up by 173%)
4. Vitamin C serum (searches up by 179%)
5. AHAs (searches up by 123%)
6. Retinol (searches up by 122%)
7. Glycolic acid (searches up by 83%)
8. Hyaluronic acid (searches up by 123%)
9. Collagen (searches stayed the same)
10. SPF (searches up by 83%).

Read the full report here. 

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