Prejuvenation becomes a millennial mainstay, says AAFPRS

Research shows millennials are all about ‘prerejuvenation’, a new term that refers to when young women start non-invasive beauty treatments like Botox, fillers and chemical peels earlier in order to prevent ageing rather than correcting it.

The recent American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) annual members’ survey found that 72% of facial plastic surgeons had seen an increase in demand for cosmetic procedures in patients under 30. This is a significant increase from 2017, where more than half of members noted this influx of younger patients. 

In fact, this year’s survey reveals a 24% increase in cosmetic surgery or injectables in patients under age 30 since 2013 (58% to 72%). 

“The advances in minimally invasive technologies and demand for non-surgical treatments grows each year, with many millennials picking Botox for routine wrinkle treatment, hyaluronic acid fillers for lip augmentation, and lasers or chemical peels as standard practice for slowing down the clock on sun damage,” says Phillip R. Langsdon, AAFPRS president. “Our younger patients are monitoring the ageing process and taking prevention seriously.”