Research highlights non-surgical trends
New research suggests demand for non-surgical procedures is driving the downturn in cosmetic operations. 87% of practitioners who took part in a study, commissioned by CCR Expo, said they believe the 40% drop in cosmetic operations recently reported by the British Association of Aesthetic Plastic Surgeons (BAAPS), is due to people opting for non-surgical procedures.
When asked which non-surgical treatments women are most commonly having, two dominated. Botox was cited by 90% of practitioners and dermal fillers by 86%. 42% said chemical peels were a top treatment among female patients, while 36% said laser hair removal. Interestingly, 6% said that vaginal rejuvenation is the treatment they are commonly being asked for.
In terms of male clients, respondents identified 20 treatments which were most popular with Botox topping the list with 83%. However, in contrast to women, the second most popular choice was teeth whitening, with 44% of practitioners saying this is the treatment men are opting for. Dermal fillers came third, mentioned by 36%. According to one in five, laser hair removal is also a common request among male patients.
The research also highlighted an interesting difference between the sexes in terms of how they choose their treatments.Friends and celebrities massively influence female decision-making with 63% of practitioners saying that friends are the leading influence on women’s treatment choices and 39% saying celebrities play an integral role. 28% say women are influenced by the clinics themselves while a fifth (22%) report that vloggers and bloggers are svery influential. In contrast clinics are almost as likely as friends to influence a man’s treatment decision (37% vs 40%). Furthermore, men are seven times more likely to turn to technical media for their advice, with 22% of aesthetic professionals saying such media influence men’s treatment choices. Men are far less likely than women to be influenced by celebrities (18% vs 39%) and just 15% say men take significant notice of bloggers or vloggers.
According to respodents, 93% of clients start having non-surgical treatments before they turn 40 years old, with 31-40 years old the most common age range for people to start. A significant 41% of clients start when they are 21-30 years old and 5% of clients are less than 21 years old. 80% say that clients mostly want to look fresher, however, almost a half (45%) also say they want to look a lot younger too. A fifth (22%) report that clients are having procedures to correct a significant problem they feel they have. These treatments are not one off occasions but part of an ongoing relationship, 89% of practitioners see the same patient at least twice a year, and 49% three times or more each year.
