Two-thirds of British men now have a beauty regime, says study
Two-thirds of men admit they have their own beauty regime, including using face masks, skin toner and anti-wrinkle creams, a study has found.
A poll of 1,000 people found that British males spend an average of £760 a year on ‘essentials’ to keep their skin in tip-top condition. Men surveyed said they spent longer on their skincare routine than women, with men taking 23 minutes, compared to women, who take an average of 17 minutes.
The study, by natural skincare brand NUXE, also found that men were inspired to use products by their mums rather than their partners – with more than half saying their mothers got them into the routine.
The report came shortly after a BBC survey showed that men feel “just as much pressure as women” to have cosmetic procedures in order to look good and that nearly 50% of men between the ages of 18 and 30 “might consider” having a procedure done.
Another study by make-up line MMUK Man suggested that one in three British men will be wearing make-up by 2020. Millennials are driving the trend, with guys between the ages of 19 and 30 the most likely to dabble in make-up, the report found, with 39% of this age group already using cosmetics on a daily basis.
