Out and about: AlumierMD Everactive C&E launch, London

The Ice Tank in Covent Garden hosted the highly anticipated launch of Alumier MD EverActive C&E. The evening commenced with a champagne and canapé reception, followed by a presentation and the unveiling of the new vitamin C serum by leading aesthetic doctor Dev Patel and Alumier MD education specialist, Victoria Hiscock. 

Hiscock explained the story behind the brand in that its three fundamental pillars are to offer women clean, non-harmful and effective products, to give back to those less fortunate and to protect women in business, setting it apart from other skincare lines. 

Dr Patel then detailed the formula of EverActive C&E, taking the audience of aesthetic practitioners through the ingredients that make the product stand out from other products on the market. These innovations include the way that the vitamin C powder is stored separately from the serum until the moment of use, keeping it fresh for longer, which Dr Patel described as “ a major game changer for the industry.” 

The night finished with guests invited to view the products and ask any questions they had to the team of Alumier experts. All guests received a bottle of the EverActive C&E to try for themselves.