Aesthetic Medicine Video Awards winners announced last night
Video is one of the most powerful ways to communicate and engage with your audience and its popularity as a marketing medium is continuing to grow. In recognition of this, at this year’s Aesthetic Medicine Live, we launched the Aesthetic Medicine Video Awards to acknowledge those who have created the most informative, engaging and well-produced videos to positively promote our sector.
The informal event, sponsored by Web Marketing Clinic, took place after the first day of the show (Saturday March 23) at Pergola on the Roof at London Olympia and opened with a screening of a video created by Dr Vincent Wong showing the transformation of a transgender patient. Dr Wong, who is passionate about video as a medium for positively promoting aesthetics, was the man behind the idea for launching the awards.
There were give categories for both clinics and brands covering social media, promotional and educational videos. Here’s a rundown of who won and came highly commended:
Best Training or Educational Video
Winner: Dr Tijion Esho with Allergan
Highly Commended: iConsiult Global
Highly Commended: British Association of Cosmetic Nurses
Best Social Media Video by a Brand
Winner: Candela (Vbeam Prima)
Highly Commended: Laser Lipo (Strawberry Lift)
Best Social Media Video by a Clinic or Practitioner
Winner: Esho Clinic
Highly Commended: Dr Preema Clinic London
Best B2C Video by a Brand
Winner: Oxygenetix with Dr Shirin Lakhani (Elite Aesthetics)
Highly Commended: Allergan JUVÉDERM® IT
Best B2C Video by a Clinic or Practitioner
Winner: Dr Mark Tam
Highly Commended: Dr Pamela Benito
Highly Commended: Elite Aesthetics
Aesthetic Medicine Editor Vicky Eldridge commented, “Video has become an important part of any marketing strategy. So much of our communication either directly to patients or within the professional is done digitally. Video gives people a chance to really see who you and your business are and let your personality shine through. At Aesthetic Medicine a large part of our focus is one the business side of aesthetics as well as the clinical and by launching these awards which we are looking to expand in 2020 we want to acknowledge those who are representing the best in our industry in their digital marketing”.
