Allergan launches campaign to empower women
Allergan has launched a major UK consumer campaign to change perceptions and behaviours and encourage people to talk more positively about ageing.
The #THISISME campaign features six everyday women who have previously been treated with JUVÉDERM®. The crux of the campaign is to show that treatment with beauty products such as facial fillers is about embracing, not fighting the ageing process.
The women, ranging in age from 35 to 69, will feature across outdoor and print advertising in major cities, in an advertorial partnership with Hearst Magazines UK and throughout media activities and consumer events. None of the women’s wrinkles have been airbrushed in the campaign images.
Allergan has also developed an enhanced clinic locator tool on www.juvederm.co.uk to make it easier for people to connect with qualified practitioners in their local area. Consumers can use the new tool to select the area of the face they are interested in discussing; identify their desired outcome post treatment; select the type of clinic experience they would feel most comfortable with and filter results in many ways, including past user experience or the qualifications of the aesthetics practitioners.
