Fillers have typically always been targeted more towards women, but a new report from the injectable brand Teoxane reveals that approximately 5.2 million men in the UK are looking to have dermal filler treatment, with 1 in 5 stating they are likely to have treatment in the future.
The report also shows a clear shift in perception, with 35% having a more positive view on dermal fillers.
Only 8% of men feel that dermal fillers are for women, and only 5% are worried about what others might think of them for having had a dermal filler treatment.
Male patient interest in dermatology has risen 55%, says new report. Read more...
Other key findings from the report:
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70% more men have sought out aesthetic treatments since 2021
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26-34 are the leading age group having dermal filler treatments
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1-in-10 men are converting into patients in 2025
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37% of men want filler treatment to look healthier, 30% to look good for their age and 30% to look more "attractive"
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The most requested male filler treatments are: jawline, chin, lips and undereye
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Men's top concerns about fillers are: will people notice? will they look 'done?'
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27% of men would have/or have had filler to look better in photos and for social media
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35-44 year old males are driving the under-eye brightening indication (40%)
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18-25 year old males are driving the lips (44%) and cheeks (31%) indications
Industry views on the rise in demand for male filler
Dermal filler treatments are being more widely spoken about which impacts all genders and ages, and with growing accessibility to fillers treatments, it’s not surprising that men are shifting with societal attitudes changing.
“Men have always cared about their appearance, but it used to be somewhat socially unacceptable to admit this or discuss it. It is increasingly less taboo and more mainstream to admit the use of male skincare,” says Dr Tahera Bhojani-Lynch. “Our own clinic statistics show the increase in men accessing our services as a massive growth area.”
“Men having filler simply want a natural look. They do not want to look done or curved or feminine and do not want to answer questions about their appearance to others so subtle is the main request. They want to appear rested and feel good, so the look must be effortless and attractive. Buzzwords for men’s skin are ‘smooth’ and ‘healthy’.”
"More "traditionally masculine” men are starting to enquire, but often in a roundabout way. They’ll bring it up (lip filler) in consultation by saying their lips feel dehydrated, they don’t match the rest of their face, or they push their lips out slightly in photos. A surprisingly common trigger is a light-hearted comment from a mate that makes them more conscious of their lip size or shape,” says Teoxane Practitioner and expert in male aesthetics, Jamie Amphlett
“Their concerns are usually centred around how noticeable the treatment will be. They often ask “Will people be able to tell?” or “Will I look like I’ve had something done?”. Rarely are they worried about pain or downtime - it’s about subtlety and discretion.”
The role of the media in the rise in demand for male filler
Social media has played a massive role in the shifting perceptions of men having aesthetic treatments.
“More men are seeing other men talk openly about Botox, filler, skincare, and even hair transplants - and it’s making them feel less ashamed about wanting to look and feel better,” says Amphlett.
“When I started out in aesthetics five years ago, 100% of my patients were women. Now, around 70% of my patients are men, and that growth has been steady and consistent. It’s likely a combination of me having a male-centred approach to marketing and more men feeling comfortable reaching out for treatments they may have been curious about for years.”
While many experienced ‘zoom face’ in 2020 at the peak of Covid-19 - the phenomenon which refers to when people become self-conscious about their appearance during video calls - it took slightly longer for men to act on.
“Many men come to me after seeing themselves more on camera - whether in selfies or video calls - and start noticing things they hadn’t picked up on in the mirror. Others mention comments from friends or family, like “you look tired,” which can trigger self-consciousness about areas like the eyes or mid-face,” adds Amphlett.
“Men often have slightly higher expectations than women - they want instant results and often a bigger initial change - but at the same time, they’re very clear that they don’t want to look “done.” My approach is always: progressive, not aggressive. The demand from male clients is only going to keep increasing - and as stigma continues to fade, I think we’ll see even more men embracing aesthetics as a legitimate, confidence-boosting option, not something to hide or be ashamed of!"
