New data, analysed by beauty and wellness booking platform Fresha, compares search trends across the UK, US, UAE, and Australia, revealing which aesthetic treatments were most searched for in 2025.
Unsurprisingly, botulinum toxin continues to top the list of the world's most-searched aesthetic treatments, with 1.5 million monthly searches in the UK alone.
The rise of regenerative treatments
Following the ‘botox boom’, polynucleotide injections are growing in popularity, with 19,000 monthly searches in the UK. Thread lifts followed closely with 17,000 monthly searches solely in the UK.
This trend was amplified in the UAE, a market known to lead aesthetic innovation. Searches for thread lifts and polynucleotide injections rose by more than 160% this year, reflecting the growing demand for results with minimal downtime.
Global searches for polynucleotide injections have increased by 188%, while searches for thread lifts are up by 142%.
These results reflect a larger trend surrounding regenerative treatments. Patients are increasingly interested in treatments that stimulate the body’s natural collagen production and regeneration to achieve more natural-looking results, compared to previous trends of filling the skin with toxins.
Health and wellness focus
The analysis also found that in the UK, there were 25,000 monthly searches for IV drips. There was a similar trend globally with 82,000 monthly searches in the US, 22,000 in the UAE, and 9,000 in Australia.
Patients are no longer just concerned about how they look; health and wellness are at the forefront of patients' minds.
Wellness and aesthetics are becoming increasingly intertwined, due to a shift in consumer priorities. There’s a growing understanding surrounding how your overall health impacts beauty. Now, when patients come into the clinic, they’re not just expecting aesthetic treatments - they want to improve their overall wellbeing.
Less is more
In the age of natural-looking enhancements, aesthetic treatments such as hyaluronic acid fillers are in high demand.
In the UK, there were 15,000 monthly searches for hyaluronic acid fillers, compared to 25,000 in the US, 8,000 in the UAE, and 5,500 in Australia.
The report shows that searches for chin fillers (14,000 monthly) and dermal fillers (13,000) trail slightly behind hyaluronic acid fillers, indicating a shift toward subtler treatments.
Due to hyaluronic acid fillers' natural properties, when administered by a skilled medical professional, hyaluronic acid fillers can provide more natural looking results for wrinkles and volume loss than botulinum toxin injections.
This is because hyaluronic acid is naturally found in the skin, so hyaluronic fillers can integrate with the patient's tissues and provide a natural-looking hydration and plumpness.
This trend indicates the shift away from the ‘overdone’ look, with patients opting for treatments that can enhance their natural features with subtle improvements.
Fat dissolving treatments
Google search trends highlight the UK as a leading market for fat-dissolving treatments, signaling strong consumer interest compared to other regions.
The analysis found there were 8,000 monthly searches for fat dissolving injections in the UK, compared to 5,000 in the US, 2,000 in the UAE, and 3,000 in Australia.
In the UK, there were 7,000 monthly searches for lemon bottle treatments in 2025, with similar trends following globally. The report found that there were 6,000 monthly searches in the US, 4,000 in the UAE, and 3,000 in Australia.
These non-surgical alternatives are gaining popularity because they have minimal downtime, and they are a low-risk, accessible alternative to liposuction.
Hair transplants
Hair transplants were among the most searched treatments this year, with 237,000 monthly searches in the UK alone.
Other markets showed similar results with 245,000 monthly searches in the US, 15,000 in the UAE, and 62,000 in Australia.
The reduction in stigma and advancements in technology have contributed to the procedure's growing popularity. Self-confidence is a key motivator for aesthetic procedures, and hair transplants offer a minimally invasive, natural-looking treatment for restoring hair loss.
What do these trends mean for aesthetic practitioners?
The global beauty report highlights patients’ growing interest in regenerative, minimally invasive treatments, such as polynucleotide injections and thread lifts . This signals a growing demand for procedures that work with the body to restore and rejuvenate, rather than correct or conceal.
The rise in searches for wellness-related treatments such as IV drips shows that clients are increasingly viewing aesthetics as part of a broader health and wellbeing journey. For aesthetic practitioners, integrating wellness-focused treatments and services in their treatment plans caters to the growing interest in wellbeing, improving patient experience, and loyalty.
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