Over the past year, interest in male botulinum toxin, often referred to as "Brotox," has increased.
The surge is fuelled by the growing popularity of male influencers and celebrities who openly discuss their use of cosmetic treatments.
Social media platforms have embraced the trend, with over 5,000 hashtags on Instagram dedicated to Brotox, and TikTok showing similar engagement. This reflects a broader shift in the way men approach self-care and appearance, marking a significant cultural change in the cosmetic industry.
With Wednesday 20th November being National Botox Day, the experts at The Harley Street Skin Clinic have commented on the rise of male botulinum toxin, why men are seeking it and its benefits.
Dr Aamer Khan, medical doctor and co-founder of The Harley Street Skin Clinic comments on the rise of this trend.
What factors are driving the increase in men opting for botulinum toxin? "The rise in men opting for botulinum toxin is largely driven by social media and the growing visibility of male public figures undergoing treatments. Additionally, workplace pressures to maintain a youthful appearance, combined with the convenience of quick, non-invasive procedures like botulinum toxin, are key factors. Men are realising these treatments are not just for women anymore.
How does botulinum toxin treatment differ from men to women?
"Men generally have thicker skin and stronger facial muscles, which means the dosages and techniques need to be adjusted for optimal results. The goal with male toxin treatments is often to preserve a more natural, masculine appearance by targeting specific areas like the forehead or between the brows without over-smoothing the face."
What are the most common areas of concern for men seeking botulinum toxin?
For men, the most popular areas for such treatments are the forehead, frown lines (between the eyebrows), and crow's feet around the eyes. Many also seek toxin treatments for functional reasons like reducing excessive sweating (hyperhidrosis), which can be a major confidence boost in professional settings."
What are the long-term benefits?
"When done correctly, botulinum toxin can help maintain a youthful, refreshed appearance over time. However, overuse or incorrect administration can lead to a 'frozen' look or imbalance in facial expressions. It’s essential for men to approach these procedures with moderation and to seek experienced practitioners who understand male facial anatomy."
How has the rise of “brotox” impacted the cosmetic industry?
"The surge in demand for male Botox has prompted the cosmetic industry to expand its services and marketing towards men. Many clinics now offer male-focused treatments and tailor their approach to better suit male clients' needs, such as subtle, natural-looking results that enhance, rather than change, their appearance."
Dr Khan remarks that "As societal norms around self-care and cosmetic procedures evolve, it's no surprise that we're seeing a sharp increase in men turning to botulinum toxin, or 'Brotox,' as it’s often called. The stigma surrounding men and cosmetic treatments has significantly decreased, largely due to the influence of social media and the visibility of male public figures openly discussing their experiences with such treatments.
The surge is fuelled by the growing popularity of male influencers and celebrities who openly discuss their use of cosmetic treatments.
Social media platforms have embraced the trend, with over 5,000 hashtags on Instagram dedicated to Brotox, and TikTok showing similar engagement. This reflects a broader shift in the way men approach self-care and appearance, marking a significant cultural change in the cosmetic industry.
With Wednesday 20th November being National Botox Day, the experts at The Harley Street Skin Clinic have commented on the rise of male botulinum toxin, why men are seeking it and its benefits.
Dr Aamer Khan, medical doctor and co-founder of The Harley Street Skin Clinic comments on the rise of this trend.
What factors are driving the increase in men opting for botulinum toxin? "The rise in men opting for botulinum toxin is largely driven by social media and the growing visibility of male public figures undergoing treatments. Additionally, workplace pressures to maintain a youthful appearance, combined with the convenience of quick, non-invasive procedures like botulinum toxin, are key factors. Men are realising these treatments are not just for women anymore.
How does botulinum toxin treatment differ from men to women?
"Men generally have thicker skin and stronger facial muscles, which means the dosages and techniques need to be adjusted for optimal results. The goal with male toxin treatments is often to preserve a more natural, masculine appearance by targeting specific areas like the forehead or between the brows without over-smoothing the face."
What are the most common areas of concern for men seeking botulinum toxin?
For men, the most popular areas for such treatments are the forehead, frown lines (between the eyebrows), and crow's feet around the eyes. Many also seek toxin treatments for functional reasons like reducing excessive sweating (hyperhidrosis), which can be a major confidence boost in professional settings."
What are the long-term benefits?
"When done correctly, botulinum toxin can help maintain a youthful, refreshed appearance over time. However, overuse or incorrect administration can lead to a 'frozen' look or imbalance in facial expressions. It’s essential for men to approach these procedures with moderation and to seek experienced practitioners who understand male facial anatomy."
How has the rise of “brotox” impacted the cosmetic industry?
"The surge in demand for male Botox has prompted the cosmetic industry to expand its services and marketing towards men. Many clinics now offer male-focused treatments and tailor their approach to better suit male clients' needs, such as subtle, natural-looking results that enhance, rather than change, their appearance."
Dr Khan remarks that "As societal norms around self-care and cosmetic procedures evolve, it's no surprise that we're seeing a sharp increase in men turning to botulinum toxin, or 'Brotox,' as it’s often called. The stigma surrounding men and cosmetic treatments has significantly decreased, largely due to the influence of social media and the visibility of male public figures openly discussing their experiences with such treatments.
