ASA bans salon post featuring Kim Kardashian

The Advertising Standards Authority (ASA) is cracking down on the use of celebrities to market aesthetic treatments. Two recent rulings involve Instagram posts using the Kardashian/Jenner family. 

The first was against the Queen of Aesthetics salon in Parbold, Lancashire, which posted an advertisement for a “Kylie Jenner Package” of treatments on its Instagram page, previously reported by Aesthetic Medicine. 

The second ruling involved Beauty Boutique Aesthetics after a complaint regarding misleading advertising and the advertisement of a prescription-only medicine.

The advert included a photo of Kim Kardashian with text that stated, “When someone is listing the reasons they don’t need Botox & all you can think about is how many units they need [sic]...” It also included the hashtag “botox”. 

The ASA upheld both complaints and said the ads must not appear again in their current form. The matter was handed over to the Committees of Advertising Practice (CAP) compliance team, which ensures advertisers comply with ASA rulings.