BTL information portal encourages women to talk about intimate health

BTL Aesthetics has launched an online information portal in a bid to offer women a platform from which to talk about intimate health.

The company created a stir with its opening PR campaign for the launch of the BTL Ultra Femme 360 when it presented a live demonstration of the procedure on ITV’s This Morning.

Lee Boulderstone, managing director for BTL Aesthetics UK said, “We’ve got to make use of the platform that we’ve created with clear, targeted messaging in order to help real women with real problems. These are real concerns that we can treat with a simple procedure and the required awareness.

“This is about women joining together and starting a campaign to educate people on the subject, to move away from what is currently a taboo subject and make a change.”