October 17: Join Philip Elder and Aesthetic Medicine for an exclusive Business Masterclass on marketing
Marketing is often just simply thought of as paying to advertise to get patients. Many clinics spend spending hours a week on social media or pay a fortune on their advertising without seeing the return on investment they are looking for.
Marketing is a whole distinct area of any business and clinics need to have joined-up thinking and a coordinated approach to get the most out of it.
That’s why Aesthetic Medicine has teamed up with Philip Elder for an exclusive Business masterclass this Monday, October 17 at 7pm. https://events.exceptionalaesthetics.co.uk/register
The session will cover three key areas of marketing
1) How to identify who is your ideal client? Where do they hang out, and in turn, where do you position your marketing to attract them?
2) How to become omnipresent across our social media platforms WITHOUT becoming a slave to creating content and continuously being on your phone/laptop trailing through your social media accounts.
3) What are the key result areas? How to make a maximum return for minimum investment both in the money spent but also and more importantly, the time spent.
“Being in the medical aesthetics market, we need to build trust, and our marketing message wants to be very clear at expressing our brand and our values along with being niche and specific”, says Elder. “Many problems arise when people try to have a catch-all attitude. This often leads to confusion for your audience and potential patients, along with very expensive marking costs. Hey, don’t panic if this is you. We have all been there.
“We have developed a system that we use, and our clients use. By being niche, these costs a significantly reduced whilst at the same time you're attracting your ideal client who keeps returning to you, and this increases what’s called your lifetime client value.
“We are results-driven, and following on from the masterclass session, you will have clear action steps to take which, if followed, will provide positive results for your efforts.”
