Clients are willing to travel almost 44 miles for a spa experience

New research reveals that spa guests are willing to travel an average of 43.754 miles for a spa experience in the UK according to new research from Trybe.

Analysing 180,421 spa bookings taken in 2022, the spa and leisure software platform also revealed that 39.1% of bookings were made outside of 9 am to 5 pm hours and 31% of bookings were made by repeat customers and that 59,311 (32.9%) direct bookings were made through the spa's online booking engine.

The research also showed that spa reservations teams not using cloud-based real-time software, are spending nearly 53,781 hours a year manually taking bookings over the phone and could systems potentially save 451,895 sheets of paper by switching to online intake forms (the equivalent of 45 trees). 

“The figures we extracted from our software demonstrates that in 2023, spas really cannot afford not to be using cloud-based software. This not only will give their teams more time and therefore more opportunity for meaningful customer relations, but it will seriously cut the number of bookings they are missing out on," says Ricky Daniels co-founder of Trybe.

“With google search for ‘Spa and Hotel Breaks’ already at 110% within the first weeks of 2023, now is the time for spas to check their systems and cater for today’s customer’s needs.”