Complaints made over Love Island plastic surgery ads

Campaign groups made complaints to ITV over the showing of plastic surgery ads during the popular Love Island series.

The Mental Health Foundation wrote to ITV saying the ads “painted a false picture of perfection” and “exacerbated young people’s insecurities”. 

It also wrote to the Advertising Standards Authority and the Secretary of State for Digital, Culture, Media & Sport outlining its concerns.

Feminist activists also complained, mentioning the prevalence of ads for diet pills.

ITV chief executive Carolyn McCall called an internal review into whether the ads were appropriately aired.