Destination Skin branches out into at-home teeth straightening

Aesthetic clinic group Destination Skin has announced a new venture. Destination Smile is a clinically led at-home teeth-straightening service and the group’s first expansion into dentistry.

With “smart and affordable treatment plans” customised by orthodontists, the service allows patients to start and complete their treatment remotely with clinical oversight from GDC-registered dentists.

Patients purchase a home kit to take impressions of their teeth which are then reviewed by Destination Smile’s dentist team. A personalised treatment plan is created with customised clear aligners delivered to the patient’s home. The treatment is then controlled by the patient with progress monitored by said in-house dentists.

Also included in the all-inclusive treatment cost is a video consultation, X-ray review service, aftercare retainers and home teeth-whitening kit.

Destination Smile is also planning to expand the service with in-personal consultation and management appointments at 16 clinics in the UK, pending covid-19 restrictions.

Anders George, regional manager of Sk:n Clinics, which owns Destination Skin, commented: “We’re thrilled to launch Destination Smile as part of our growing family of brands, allowing us to delve into the dental industry, offering our customers that sparkling smile that they’ve always dreamed of.

“This is the start of what will be an exciting year for Destination Smile. We have great confidence in the future of the industry, and we look forward to giving our clients an enhanced experience in and out of clinic, once it is safe to do so.”

The Sk:n group also acquired Courthouse Clinics last year.