Developing DEPTH in your practice: using 
the power of small change to more than double your turnover 


The right sales and marketing strategy has the power to raise brand awareness, increase sales, drive website traffic and deliver ROI on tight marketing budgets.

Speaking in the Business Workshop programme at Aesthetic Medicine North, award winning business coach and author Alan S. Adams discusses how his ‘DEPTH’ programme can help you to avoid the common mistakes clinic owners make, and implement small changes to see your business grow and profits skyrocket.

Alan describes that DEPTH stands for:

Destination: As a business owner this is about having a complete understanding of what you’re trying to achieve lifestyle-wise, so where you live, what you want do, how many days a week you want to work, how many holidays you want and where you want to go. You really have to nail this down in as much detail as you possibly can.

Exploration:  This is about understanding exactly where you are as a business and then having a complete understanding of all the options open to you to drive it forward. This is where a lot of businesses fall down. They are unaware of the best marketing options available, or ways of doing things more efficiently to drive down costs and drive profits up

Plan:  Now you have a complete understanding of what you’re trying to achieve and all of the options open to you to drive your business forward, now you can build an effective working business plan. And this isn’t something that’s a 50 page document, I’m talking a maximum of three or four pages that you can keep referring back to, ensuring that you’re on track.

Tactics:  You have now got the plan so you can start to implement the tactics, these are the important actions to push your business forward – and you have to focus on them, because what typically happens is the urgent day-to-day things within your business will get in the way. However, what is important should never give way to what is urgent.

Health:  There will be some key KPIs that will be important to your business. It’s not about understanding your P&L sheet but about finding out which figures are important to your business and monitoring them on a monthly basis at a minimum.

Take the steps you need to take your business to the next level!

To find out more about Alan S. Adams, his publications and services click here.

Business Workshops  are priced at £10 per session, or are FREE to attend for Conference Delegates. Click here to book your tickets.

 

For the full education programmes at Aesthetic Medicine North click here.