Digital insight report ranks UK’s top performing cosmetic surgery brands online

The latest insight report from digital marketing specialists Inside Online has ranked 29 top brands in the UK cosmetic surgery industry according to their online performance. 

BMI Healthcare, Transforming Lives and Circle Health were all shown to have seen considerable growth in their SEO visibility year-on-year. 

Nuffield Health was shown to have the greatest brand reach, topping both the brand search volume and owned social score rankings. Other brands with high search volumes included BMI Healthcare, Spire Healthcare, Juvederm and The Hospital Group. Brands with high social scores included MYA, Sk:n, Harley Medical and The Hospital Group. 

Spire Healthcare was ranked at number one when it came to link authority, with a good number of quality referring domains. 

The report highlighted a number of high visibility, low authority sites who could benefit most from a strategic content marketing campaign, including Nu Cosmetic Clinic, The Private Clinic, London Bridge Plastic Surgery, MyBreast and SkinBase. Equally, those sites that are low visibility but high authority could benefit most from resolving their on-site tech and structural issues. These sites included Ramsay Health, ProSkin Clinics, EF Medispa, Courthouse Clinics and Juvederm.

The report enables industry leaders to gain a greater understanding of how they measure against their competitors in the digital landscape.

The report gives a qualitative score on each individual brand’s performance across nine key performance metrics. 

The full report can be found on the Inside Online website.