Elizabeth Arden Takes First Step Into the Global Professional Skincare Industry

SkinBrands, the UKdistributor of PRIORI® and Revaléskin® is excited to announce an exclusive partnership with Elizabeth Arden in an exclusive collaboration with product innovator Joe Lewis.

Lewis, a chemist and cosmeceutical skincare researcher, is best known for introducing some of the world's most cutting-edge skincare ingredients including Alpha-Hydroxy Acid in 1983, Idebenone in 2004 and CoffeeBerry® in 2007. He is also the founder of PRIORI® Skincare. With this new partnership, Elizabeth Arden will enter the global professional skincare channel with the launch of Elizabeth Arden PRO, a comprehensive skincare line that incorporates groundbreaking, clinically proven technologies in both homecare and professional treatment products.

"With Elizabeth Arden PRO, we have an opportunity to provide the professional skincare market with some of our most advanced skincare technology," said Lewis. "These products are the result of years of research and the development of cutting-edge, clinically proven ingredients. All of this results in a highly effective yet aesthetically elegant skincare line." The range includes professional treatments as well as homecare products.