Feminist group praised for its campaign against Love Island ads

Feminist group Level Up has been named in The Drum’s New Year’s Honours List for its campaign to get Love Island to stop showing cosmetic surgery and diet pill ads during its commercial breaks, after its own research found that 40% of women who watched the popular show felt more self-conscious about their bodies afterwards. Level Up issued a rallying cry to supporters to contact ITV about it and thousands did. The movement eventually prompted the channel’s chief executive Carolyn McCall to launch an internal review into whether ads for cosmetic surgery were appropriately aired next to the summer smash hit.