Galderma launches lip filler campaigns
Published
14th Feb 2018
by PB Admin
Galderma launched two campaigns for dermal fillers last month – ‘Restylane Secrets’ and ‘Find Your Perfect Match’ – to support its customers in promoting their business to existing and potential new clients around Valentine’s Day.
The aim of the campaigns was to provide a series of visually engaging communication materials to help aesthetic clinics connect with multiple audiences, highlighting the looks that can be achieved using dermal fillers in lips. The resources were designed to be shared in clinic, online and via social media channels, including Facebook, Twitter and Instagram. The suite of branded and unbranded materials included key messaging, images, Twitter cards, video GIFs and short videos for customers to issue in the build up to, during and post Valentine’s Day.
“Social media is one of the key channels we use to communicate with our clients and is essential in helping us to generate new business”, said Dr Ravi Jain from Riverbanks Clinic. “What’s great about Galderma’s campaigns is that we now have a broad range of resources at our disposal, allowing us to pick and choose the content that best aligns to our own social media strategy to promote the potential benefits of lip fillers.”
Galderma’s marketing campaign ‘Restylane Secrets’ has been developed for use by all Galderma customers. To further bolster communications, the ‘Find Your Perfect Match’ campaign offers non-branded materials for use by key customers.
“Restylane provides a broad range of gel textures to restore, refresh and enhance the lips, providing natural-looking results. This means that, should they wish, people can choose to keep their treatment a secret”, said Alexandra Tretiakova, general manager, for Galderma UK and Ireland. “We’re delighted to have the opportunity to provide our customers with engaging communications to help them promote the excellent work they do.
“We’re increasingly seeing a focus on lips and want to ensure our customers have the resources they need to catch the attention of their target audiences.”
