Genetic-pro ling predicted as top trend for the skincare industry
Published
18th Mar 2017
Skincare informed by genetics was among the top trends predicted to shake up the industry as we head into 2020, according to global trend authority WGSN’s Future of Beauty report.
Researchers believe the analysis of genetics will transform the industry’s approach to personalisation. “The desire to become more in tune with our skin and bodies means consumers are seeking fully bespoke solutions tailored to their DNA,” the report states. “A shi in consumer mind set combined with a less-is-more a itude, and a preference for investing in quality rather than quantity, is triggering a demand for products that provide long-term preventative care.”
It predicts that treatments that use in-depth analysis of medical history and DNA will boom.
