High-street SPFs fail to deliver says Which?

Some of the best-known high street SPF brands do not live up to their claims, according to a report by consumer group Which? Products including Piz Buin, Malibu, and Hawaiian Tropic failed in tests conducted by the consumer watchdog and provided protection significantly lower than the levels they claimed. The study also found that the more expensive creams did not guarantee better protection. “With thousands of cases of skin cancer diagnosed every year, it’s vital you can trust a sun cream to provide the protection it claims,” warned Richard Lloyd, executive director at Which? “We’ve found three products that failed the strict British Standard tests and we want to see manufacturers doing much more to make sure their sun creams live up to the claims on the packaging.”