iiaa named in London Stock Exchange’s ‘1,000 Companies to inspire Britain’

The International Institute for Anti- Ageing (iiaa), has been identified as one of London Stock Exchange’s ‘1,000 Companies to inspire Britain’, published last month.

The list highlights the UK’s fastest-growing and most dynamic small and medium sized businesses and acknowledges their exceptional importance to the UK’s economic growth and job creation.To be included in the list, companies needed to show consistent revenue growth over a minimum of three years, significantly outperforming their industry peers. iiaa featured in the report due to its exceptional growth in the wholesale sector.

David Alpert, iiaa founder and managing director commented, “We find ourselves in an industry that is characterised by hype and all too often very little substance. As a company we sought to change that conversation and disrupt the sector – becoming instead evidence based. We needed to show the end user we were delivering exceptional value for money – which has nothing to do with price and everything to do with results.

“In 2008, when competitors were battening down the hatches and making redundancies, we instead focused on recession busting strategies. By hiring more staff and expanding point-of-sale services to support our network of stockists we have been growing faster than other brands in the professional beauty sector.”