Institute Hyalual announce new appointments
Institute Hyalual has announced two new appointments within its UK business.
Katie Bennett has been promoted to head of marketing and PR. Katie has been working in a sales and marketing role with Hyalual since April 2016, however recent growth and the launch of WOW facial means that the business requires full time marketing. Katie is responsible for marketing Hyalual’s entire portfolio through lots of different means. WOW facial is a social media driven brand where the brand supports users in marketing the facial to the end consumer. Katie will work on social media campaigns to create strong brand awareness to drive the end consumer to WOW centres. She will also support WOW centres with blogs, social media campaigns and in clinic events. Press engagement is also vital for the brand so Katie will work on developing relationships with the press and media to help them gain essential coverage for both the brand and its customers.
Samantha Phillips will also be joining the team to drive sales within the London and greater London territory, managing existing customers so they have the support that they need and new business development. Samantha will be selling across the portfolio with a 50/50 split on WOW facial and Rederm. Rederm is for medics only however the WOW facial is for therapists at level 3 and above.
Claire Williams UK sales director for Institute Hyalual said, "I am delighted to be able to move Katie into a full time marketing role as this is where her strengths truly lie. She has a great creative edge and her knowledge of marketing via multiple social media platforms is impressive. Her hard work and dedication to the brand is very apparent and she deserves her new position. Well done Katie. I am also delighted to welcome Samantha to the team. Her knowledge of customers and aesthetics is well documented as she has been in aesthetics for over 20 years first in dentistry and later on selling products from the renowned dermatologist Dr Zein Obagi. Samantha has also worked for Hyalual in the past and wanted to return as she loves the products and has watched the company grow. Samantha is also a qualified NLP and hypnotherapy practitioner and loves her horses. Welcome to the WOW team Samantha we are all looking forward to working with you."
