Learn about communicating the consumer at Aesthetic Medicine Live 2018
Learn about communicating the consumer at Richard Crawford-Small’s Business Workshop at Aesthetic Medicine Live 2018
Session title: Communicating with the consumer with Richard Crawford-Small
Date: Saturday 17 March 2pm-3pm
Where: Aesthetic Medicine Live Business Workshops, Olympia London
Session summary: Recent data suggests that only 4% of women who are thinking about having treatment are actually coming through the doors of aesthetic clinics, citing fear of negative outcomes as their main barrier. With so many negative stories in the press about our industry it is no surprise that fear is getting in the way, so how do you better communicate with consumers in a way that engages and informs them and makes them feel safe? This workshop will focus on how to improve your process, messages and language used when communicating with the public.
Speaker: Richard Crawford-Small has over 12 years experience in helping to grow aesthetic business, through consultancy, the award winning iConsult system and is the author of the book, "Changing Faces - Creating Beautiful Aesthetic Businesses"
Learn about communicating the consumer at Richard Crawford-Small’s Business Workshop at Aesthetic Medicine Live 2018
Session title: Communicating with the consumer with Richard Crawford-Small
Date: Saturday 17 March 2pm-3pm
Where: Aesthetic Medicine Live Business Workshops, Olympia London
Session summary: Recent data suggests that only 4% of women who are thinking about having treatment are actually coming through the doors of aesthetic clinics, citing fear of negative outcomes as their main barrier. With so many negative stories in the press about our industry it is no surprise that fear is getting in the way, so how do you better communicate with consumers in a way that engages and informs them and makes them feel safe? This workshop will focus on how to improve your process, messages and language used when communicating with the public.
Speaker: Richard Crawford-Small has over 12 years experience in helping to grow aesthetic business, through consultancy, the award winning iConsult system and is the author of the book, "Changing Faces - Creating Beautiful Aesthetic Businesses"
