Male skincare market will hit $10bn this year

Analyst Future Market Insights (FMI) has revealed that the market for men’s skincare products will hit $10 billion by the end of 2019 with double digit growth forecasted through to 2029.

While shaving cream was understandably up there, accounting for 30% of spend, moisturisers, facial scrubs, sunscreens, cleansers and face washes were also among those generating the most sales. The demand for serums was also on the rise. 

The report claimed the market was “moving beyond traditional male marketing tactics” and that high-quality ingredients will be a priority for manufacturers of men’s skincare products in the future. 

Pricing also continues to be a decisive factor in shaping consumer choices in the male skincare market and mid-range products were predicted to see high sales, especially in Asian countries, with premium products, on the other hand, are gaining momentum in Europe and North America.