Men in most danger from the sun

A new study published by the British Association of Dermatologists in the British Journal of Dermatology (BJD) has revealed that men are more likely to ignore sun safety advice and not engage in sun protection behaviours, despite being more at risk of skin cancer than women. Recent high-profile cases of male skin cancer have included Hugh Jackman, Ewan McGregor and Vinnie Jones. The study showed that men aged below 20 and over 64 were least likely to heed warnings over sun radiation. The same demographic demonstrated the least knowledge about sun protection methods and the risks involved with sun exposure. Johnathon Major, of the British Association of Dermatologists stated, “This study has demonstrated the need for greater education on sun-related risks and how to protect yourself. Sun Awareness Week and the Be Sun Aware Roadshow are two of the initiatives the BAD undertake to educate and protect the public. For us to turn the tide on skin cancer the wider public needs to acknowledge that the issue is serious and take the preventive measures available to all of us.”