Microbiome skincare is driving the UK facial skincare market, says Mintel, and is a strong indicator of future trends
Published
28th Mar 2019
New research from market analyst Mintel has highlighted products that target the skin microbiome are driving skincare sales in the UK, with more than 37% of the world’s microbiome skincare products launched in the UK last year.
Mintel’s Jane Henderson, global president of the beauty and personal care division, said the analyst expects to see the microbiome trend expand in the near future to encompass the exposome – a term used for the external environmental factors that affect our health.
Henderson commented, “British skincare brands have been among the first to understand the importance of the microbiome, the natural bacteria found in and on the body which can be balanced through skincare.
“In the next five to 10 years, the skincare industry will expand from simply focusing on the microbiome to also include the exposome (i.e. external environmental factors such as pathogens, fungi, pollution, and plants that interact with our DNA and affect our health).
“This will inspire NPD that takes a bespoke and holistic approach to skincare and health, such as exposome-measuring wearable devices, bespoke ingestibles, personalised DNA nutrition, and products that boost skin health and personal air quality.”
“The clean beauty movement started out in skincare and is now quickly moving into colour cosmetics, with the UK leading the way. Consumers are holistically looking to clean up their lifestyles, so clean make-up will become increasingly important in the coming years.
“Clean beauty is more than a trend, it’s a lifestyle, and, as such, brands must adapt to the changing landscape to secure their place in the future market.”
