Mintel publishes Global Beauty Trends Report and highlights key trends for 2018
Despite current world market conditions, the global beauty and personal care industry is booming, according to a recent report by analyst Mintel.
The 32-page report entitled Global Beauty Trends 2018 highlights four key areas that will shape the beauty sector in the coming year. Vivienne Rudd, director of global innovation and insight for beauty and personal Care at Mintel, said, “Mintel predicts that the beauty and personal care market will experience a fundamental shift during 2018. In the coming year and beyond, the beauty industry will navigate the conflicting demands of the ‘naturals-hungry’ consumer with shrinking natural resources and it will be through harnessing biotech advantages that a new generation of enhanced natural products is created.
“Meanwhile, personalisation is set to reach new heights as brands strive to embrace total inclusivity. When it comes to ethics, it will be imperative for brands to have a personality that is genuine and a viewpoint that clearly communicates their positioning. Finally, developments in biometric monitoring will see brands drive unprecedented customisation of the shopping experience.”
