Most patients don't feel reassured by their aesthetic practitioner

Only 34% of consumers felt reassured by their healthcare professional that they would achieve the desired results during their last facial aesthetics consultation, according to a new survey.

This is despite 45% ranking reassurance in their top five most important factors for a consultation.

Allergan investigated the role of trust in medical aesthetics and what trust means to both patients and healthcare professionals, in its report “The Importance of Trust in Beauty”.

The survey also showed that having trust in a product is important to 75% of consumers when considering an injectable toxin.

However, although the majority of consumers say looking good is important to them (59%) only 14%, in fact, research facial skincare products.

The survey was completed by almost 18,000 consumers and 360 medical aesthetics professionals in 12 markets across the world

Nadine Baggott, UK health and beauty journalist and television presenter, said, “For many years I have been vocal about the importance of trust in your practitioner when considering or undergoing any medical aesthetic procedure. This survey from Allergan confirms that we need to continue to support consumers in researching their options so they identify the right practitioner for them, feel confident of the right questions to ask and can thereby overcome the fundamental fear and cultural taboo of questioning a health professional.”