September 12: Join Philip Elder and Aesthetic Medicine for an exclusive Business Masterclass on Branding
Branding is often seen as just a logo, website and colour palette, but your brand should be continually developed and refined as your business is, too. After all, it’s the building block of your brand and will allow you to transition within your marketing and grow.
If you want to delve deeper into this topic then join Aesthetic Medicine and Philip Elder, founder of Exceptional Aesthetics, this Monday, September 12 at 7pm for the start of our Business Masterclasses series.
The series will combine webinars, articles and in-person business education at the Aesthetic Medicine North, Ireland and Live events and aims to provide clinic owners and managers with the tools and expertise they need to make, manage and multiply your clinic’s impact and, ultimately, your revenue.
The 90-minute online training sessions will take place on Monday, September 12, Monday, October 17 and Monday November 14 and will take a deep dive into three sectors of your aesthetics business: branding, marketing and expansion.
Elder, who is a multiple business owner whose portfolio includes Neos Clinic, Aesthetics Clinic (owned alongside his wife), commented, “I’m thrilled to have teamed up with Aesthetic Medicine magazine to offer readers our ‘Business Masterclass Series. In the coming months, I will be taking you through the Clinical Freedom Formula, which both myself and my clients have utilised successfully across multiple businesses to not only establish, but expand and achieve sustained, long-term clinical growth, while achieving freedom from what can be the daily grind of running a business.”
Join us this Monday , September 12 at 7pm where we will start the series by covering the topic of Branding.
A taster of what you will learn
There are four stages within branding:
Clear branding – This is the level most people believe is it. You have a strong and responsive website, social media channels and colour/ logo strength, so when people are directed to you they are clear on both your message and your company values.
Brand awareness – People are aware of your brand through your marketing and can clearly see what it stands for, but this is still driven by yourself and your business, or the patients you’ve treated.
Brand recommendation – Where others warmly recommend you even if they have not been directly treated by you. For example, the question may be “I am looking to have xyz done” with the answer: “Have you looked at (your brand)? I have heard that they are great at what they do.
Brand dominance – This is where a non-price-biased decision is made and people purposefully seek you and your clinic out for treatment without consideration for others. If they are to be treated then you are the only option regardless of price and availability.
You should be allocating time and energy on a weekly basis to develop your brand and its presence through non-direct marketing routes, building authority through magazine articles, alongside association with leading people and recognised trusted businesses within your community, as well as the industry at large.
With all of this in mind, remember to block out the dates in your diary for the forthcoming Business Masterclass Sessions:
Branding – Monday, September 12
Marketing – Monday, October 17
Expansion – Monday November 14
