Rory McNicholl appointed as Cynosure UK country manager

Cynosure has appointed Rory McNicholl as its new UK country manager.

A healthcare business executive with more than 16 years’ experience in new product launches, international marketing, commercialisation and sales of medical devices, McNicholl has been working for Cynosure since May 2016. He has a strong background in market analysis and sales force optimisation, and believes a high level of customer service is at the centre all successful organisations. His ambition for the UK is to ensure Cynosure launch products within the market that support aesthetics practices.

This year Cynosure UK will launch the Cynosure Academy, an ongoing learning journey for mastering the business of aesthetic laser treatment and for staying on top of emerging trends and technologies.

Commenting on his new role McNicholl said, “I’m delighted to be part of the Cynosure UK team. It’s a privilege to work for such a dynamic, market leading company. I’m motivated by the possibilities open to us in the UK market given our unique tool box of high-quality products, excellent customer service and first class clinical training.”