Selfies and their impact on aesthetics are here to stay, says AAFPRS
Published
11th Feb 2018
Selfies are having a major impact on cosmetic surgery and aesthetic trends and will continue to do so, according to new data from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).
In 2017, 55% of facial plastic surgeons saw patients who waned to look better in selfies, up 13% from 2016.
It’s not just enhanced selfies that are trending. 2017 also showed that there is now no shame in sharing on social media when it comes to aesthetic procedures.
AAFPRS president Dr William Truswell said, “More of our patients are using social media as a forum to gain a sense of solidarity when undergoing a major, potentially life-changing procedure. Consumers are only a swipe away from finding love and a new look and this movement is only going to get stronger.”
While surgery is no longer a hush-hush topic, 2017 made phrases like “anti-ageing” taboo. This “pre-juvenation” shift defies being defined by one’s age and is breeding a generation of consumers who are taking control of the ageing process, AAFPRS said.
“This emerging segment is knowledgeable about high-tech skincare and starts with facial injectables before they turn 30,” said Dr Truswell. “As more Millennials come of age and gain disposable income for aesthetic treatments, our members have seen steady growth in the demand for cosmetic procedures.”
The average number of procedures performed by AAFPRS members has increased 25% since 2012 with 56% of members seeing an increase in cosmetic surgery or injectables with patients under age 30 last year and more than four-fifths of treatments in 2017 being non-surgical.
