Brits are second most-interested in teeth whitening
The UK ranks second behind only the US in terms of interest and demand for teeth-whitening services.
A survey by ExpressDentist.com used an online analytics tool to find out which countries had the highest annual search volumes for the search term “teeth whitening”.
The UK came in second, with 576,000 searches a year, trumped only by the US, where people collectively searched for teeth whitening 960,000 times. All together there were 4,541,400 searches from the top 50 countries, with Iceland ranking last, with only 1,800 searches annually.
Turkey was ranked third “most concerned”, with 396,000 online searches per year. This is likely to do with the country’s huge involvement in the aesthetic treatment and cosmetic surgery markets, with Brits now regularly travelling there for cheaper dental work.
ExpressDentist.com looked at the average monthly searches per country and multiplied this figure to get the annual search number.