Big spending on treatments predicted for 2021
UK consumers are planning to spend £31 billion on beauty treatments in 2021, according to new research, which also found that 40% of people view the coronavirus lockdown as a good opportunity to enhance their appearance while not in the office.
The research by teeth-alignment brand Smile Direct Club found that the average person is set to spend around £1,515 on beauty treatments in 2021, with just under half (47%) of those surveyed saying they want to invest in weight loss and keeping fit this year.
Other popular treatments include teeth whitening (47%), teeth aligner therapy (26%) and anti-ageing treatments (22%), the report found.
Men are more concerned about improving their looks for screen time on Skype, Zoom or Microsoft Teams compared to women, with 15% men wanting to look better on video calls than 7% of women, the data discovered.
When it comes to aesthetic procedures, breast enlargements are on consumers’ minds (11%), as well as hair transplants (11%), liposuction (10%), nose reshaping (8%) and lip fillers (8%).
In order, the treatments the report said would be most popular this year are weight loss (47%), teeth whitening (47%), teeth alignment (26%), anti-ageing treatments (22%), breast enlargement (11%), hair transplant (11%), liposuction (10%); and rhinoplasty (8%).
This research was collected by 4Media in October 2020 on behalf of Smile Direct Club, with 2,000 respondents over the age of 18 across the UK.