[UPDATED 05/05] Covid-19: Free support and education from the aesthetics industry

A wealth of valuable, positive and free support is emerging from clinics, business coaches and brands in the aesthetics sector daily. 

We’ll update this story with new content and links from around the industry as when we hear about them, so be sure to check back to see what’s new. If you have anything you’d like to share with your colleagues in the community, please email deputy editor Georgia on georgia@aestheticmed.co.uk

• Wigmore Medical is running a host of different online training streams and advice webinars. These include a business series, covid-19-specific business survival and a partner webinar programme – upcoming sessions are in partnership with Merz, Teoxane and Inmode. 

• Allergan is running free educational webinars for healthcare providers throughout May, in partnership with Harley Academy. The content is targeted to those who may consider themselves in the early years of their medical aesthetic journey. It is also an opportunity for more experienced practitioners to refresh their skill set. Doctors, dentists and nurses can register for the next sessions here. 
  
  

• HA-Derma, official UK distributor of Profhilo, is holding a series of webinars throughout April. The sessions will be overviews of hyaluronic acid injetables, including one of each of the prodcuts in the IBSA Derma portfolio. The first webinar is tomorrow (8 April) at 2pm with independent nurse prescriber Anna Baker, on the correct classifcations of HA injectables. Register interest for this and upcoming sessions here.
  
  

• Devices manufacturer Lumenis is offering 30-minute 1-2-1 consultations open to every aesthetic business owner wanting to grow their business, skills and knowledge remotely. Advice on service, clinical, marketing and sales is available. Book a slot here.
  
  
  
• Distributor Aesthetic Source (brands include Neostrata, Exuviance, Clinisept+ and Skin Better Science) has a new programme of webinar dates for May. Sessions include skin concerns, ingredients, light therapy and SPF, featuring KOLs and practical treatment education. Choose sessions to attend here. 
  
  

• Ellansé, Silhouette Soft and Perfectha distributor Sinclair Pharma is encouraging practitioners to use this downtime to productively continue their learning and development. Sinclair College allows users to focus on one topic per week, with the opportunity to ask KOLs questions, which will be answered the following week. At the end of the week there is an interactive quiz on Instagram to test knowledge and gain badges and certificates. The company has launched a social media campaign using the hashtag #IUseMyTimeToTrainOnline to encourage active participation. More information and registration here.
  
  

• Laser manufacturer Cynosure has launched an online educational platform, Cynosure University. The library of resources includes information covering popular treatments as well as webinars from specialists. The first session takes place today (April 2) at 12pm, with surgical dermatology specialist Dr Maurice Adatto. Register here.
  
  

• US organisation the American Society for Cosmetic Surgery has lots of resources for clinics and surgery practices, accessible via this landing page. Some information is US-centric but much is relevant to medical and aesthetic businesses in general. 
  
  

• Lynton Lasers has put together a programme of digital education resources for the entire aesthetics industry, not just Lynton customers, featuring KOLs, PhD physicists and digital marketing experts. The next webinar takes place today (April 2) at 3pm and will be a walk through of common laser technologies with Dr Sam Hills, who has a PhD in laser physics. Register here and follow Lynton on Instagram for details on the rest of the programme. 
  
  

• Galderma will host a webinar series for clinics that have had to close, encouraging them to turn their attention to preparing for the future. The first session (Monday, 30 March) will focus on brand-building possibilities. Following topics include social media attraction, digital engagement and the power of influencers. Register for the 9am or 5pm session. 
  
  

• 3d-Lipo shared a video from managing director Roy Cowley on taking decisive action for your business in tough times. While Cowley’s message on protecting staff and patients with enhanced hygiene practices is now redundant following lock-down, he shares wise words on mitigating financial losses.  
  
  

• This teleseminar hosted by Aesthetic Business Transformations co-founders Pam Underdown and Adam Houghton has insight from aesthetic clinic owners, insurance providers, brands and distributors. Speakers discuss the current climate in the industry and cover three categories: damage limitation, new opportunities and mind-set. There is also a free resource pack downloadable via the link; containing a 10-point survival plan, cash flow forecast template, insurance FAQs and a profitability spreadsheet. 
  
  

• Aesthetics PR specialist Kendrick PR is opening up access to the Successful Issues Management How to Create & Use Videos modules from its E.L.I.T.E reputation programme for free. If you’d like some additional advice on practical issues management and communications protocols during this time, please get in touch with julia@kendrickpr.uk for access. Three free 30-minute consultancy sessions with founder Julia Kendrick are also available every day for brands, clinics or small businesses who could benefit from personalised or strategic communications advice around this time – get in touch with Julia on the above email addresses if interested. 
  
  

• The Aesthetic Entrepreneurs private Facebook group is an informal, supportive and buzzing environment for clinic owners to network and ideas-share with peers. The group receives a lot of engagement and members are highly interactive with each other, with a healthy dose of positivity and laughter. Regular business growth advice is also shared by group administrator and Aesthetic Entrepreneurs founder Richard Crawford-Small. Forward-thinking aesthetic or beauty professionals who want to drive business forward are encouraged to apply to be accepted into the group.

  

Read our financial, business and HR support guide for aesthetic clinics amid Covid-19 here.