Dr Esho collaborates with Birchbox

Skincare brand ESHO, created by aesthetics doctor Dr Tijion Esho, is to collaborate with beauty-subscription box Birchbox.

Launched in May 2021 on QVC with four targeted products, the ESHO brand repeatedly sold out. ESHO Sculpt Lip Treatment also became then channel’s fastest-selling lip product ever, with one tube sold every 30 seconds.

This new partnership will increase distribution and allow beauty fans to trial the range.

Three skincare acids in particular – tranexamic, azelaic and polyhydroxy – are billed to dominate skincare beauty trends this year, along with skincare microdosing, according to Wunderman Thompson’s The Future 100: 2022 report.