Superdrug to offer injectable treatments

High street health and beauty store Superdrug has launched a service that makes botulinum toxin and filler treatments available to customers in its stores.

The Skin Renew Service is in partnership with Botox and Juvéderm dermal filler manufacturer Allergan. Treatment will only be available to those aged 25 and over.

Superdrug received feedback from nearly 10,000 customers who said they would welcome a service of this kind. The injectables will be administered by nurses trained “to the highest standards”, according to the company, after 53% of customers surveyed said reassurance as to the practitioner’s level of training was the most important factor.

Skin Renew consultations can only be booked via a phone call with a dedicated customer service team trained to answer common questions and help people decide if a consultation is right for them.

A qualified nurse then undertakes consultation, which involves the patient filling out a medical questionnaire. This is assessed by an aesthetic nurse who ultimately decides if the treatment is clinically and professionally appropriate.

However the news has been met with mixed reviews from the industry, with many raising concerns about such treatments