Aesthetic Medicine Live brings together the best of the industry

Aesthetic Medicine Live returned to Olympia London on May 20-21, 2022, bringing 2,719 visitors together with some of the biggest brands in the industry.

The UK’s leading medical aesthetic show featured exhibitors from across the industry, who were on hand to demonstrate the latest products and help delegates discover emerging trends.

Hijene Bouchnak from headline sponsor Cutera said, “It’s been great, we have seen some really good interest and traction. It’s been busy with talks and live demos on the stand and off the stand.”

Vanessa Brown, UK Sales and Operations Manager at platinum sponsor Erchonia Lasers, said, “The show has been fantastic, there have been so many new faces and so many doctors that we wanted to catch up with. There are a lot of new practitioners that have just found out about the Emerald laser which is really great; we are targeting different types of practitioners across all fields of medicine which is really nice.”

Brown continued, “Any education or any kind of conference we do across Europe is really important, simply because it allows people to find out more about us.”

Lauren Gibson, country manager UK and Ireland for platinum sponsor HydraFacial, commented, “We have absolutely loved the show this year! It's been two jampacked days full of reconnecting with some old clients as well as meeting new potential clients and going to some great seminars.”

Tracey Dennison from East Riding Aesthetics and Wellness spoke about the importance of coming to Aesthetic Medicine Live before investing in products, saying “[It’s important] to have that human interaction. It's alright knowing the products, but will I get the aftercare? Have I got a relationship with the people I am doing business with? I don't think this is something you can achieve in the same way online as you can in an in-person experience.”

There were plenty of opportunities for networking, with the event’s app allowing visitors to chat and arrange meetings in advance, and the chance to discuss industry challenges and business ideas at the business support surgery and Sinclair networking lounge.

Dr Ahmed El Houssieny, lead practitioner at Bank MediSpa in Cheshire, said, “The show has been fantastic, this is not my first time and it’s been great to finally meet again after such a long time.”

Dr Edward Ball, founder and medical director at The Maitland Clinic, winner of Hair Restoration Practitioner/Clinic of the Year at the awards and BAHRS delegate, commented, “It's a great opportunity to meet people. Its lovely to see people face to face. People share so much knowledge, so if you are passionate about what you do, and you want to learn and share what you do with others, it's a great opportunity. So, I am here to pick up tips, to share ideas, to meet old friends and new people; it's a lovely event.”

Aesthetic Medicine Live also provided delegates with six educational streams featuring industry-leading experts – a CPD-accredited Clinical Conference, Business Skills Seminars, Live Demo Theatre, Sponsored Symposiums, the British Association of Hair Restoration Surgery (BAHRS) annual conference, and the Consortium of Aesthetic Plastic Surgery Owners (CAPSCO) and UK Association of Aesthetic Plastic Surgeons (UKAAPS) annual conference.

Amy Bird, founder of KAST Aesthetics in Cheshire and winner of Aesthetic Nurse Practitioner of the Year, commented on the latest trends emerging from the show: "It’s definitely pushing towards a more holistic approach and not just coming from the face – there’s rejuvenation of hair, weight loss; there's lots of new things coming on, and also lot of industry standards being discussed which is good to see.”

In one session at the Clinical Conference, consultant surgeon and cosmetic doctor Arturo Almeida spoke about the possible side effects of fat dissolving injections, including necrosis, scarring and infection.

Almeida mentioned that the predictive factors for complications are technique, the product used and patient selection – emphasising that fat dissolving injections can’t be used as a weight loss treatment.

The best in aesthetics was celebrated at the 2022 Aesthetic Medicine Awards, held at Park Plaza Westminster Bridge London on May 19.

Aesthetic Medicine Live will be returning to Olympia London on 19-20 May 2023. Register your interest here.