The Sun’s Fabulous brand launches campaign to crackdown on unregulated cosmetic fillers

The Sun’s Fabulous brand has this week launched a “Had Our Fill” campaign aimed at cracking down on unregulated cosmetic fillers. It is calling for fillers to be made illegal for under 18s, a crackdown on social media sites plugging fillers and a Government-backed central register. 

Duncan Stephenson, from the Royal Society for Public Health, said, “Dermal fillers are a crisis waiting to happen, which is why we’re backing Fabulous’ campaign. Around two in three young people know someone in their social circle who has had fillers.

“The law of the land has struggled to keep pace with this relatively recent phenomenon. Anyone can set themselves up to give these procedures and there is absolutely no requirement for knowledge, training or previous experience.”

Rachel Shields, assistant editor, The Sun (Fabulous) said, “Fabulous is standing up for the women falling victim to Britain’s shockingly unregulated injectables industry. The fact that someone with no medical training can inject potentially lethal substances into another person’s face is a scandal.”

The campaign is also backed by the British Association of Plastic Reconstructive and Aesthetic Surgeons (BAPRAS), the British Association of Aesthetic Plastic Surgeons (BAAPS), and Save Face. 

RealSelf has reported a rise in the number of revision treatments particularly the use of Hyaluronidase, an injectable enzyme that breaks down hyaluronic acid–based fillers.