2020 beauty trends highlighted in Future 100 list
Science-backed skincare, menopause beauty and a growing demand for hyper-personalisation have been highlighted as just some of the trends set to shape the beauty market in 2020.
“The Future 100” annual report from Wunderman Thompson Intelligence looks ahead to the defining trends in consumer behaviour and innovation. While the report encompasses the entire beauty industry, some key trends may impact the aesthetics sector.
Skincare featured heavily on the list with the report claiming that people are turning more and more to experts in scientific fields to deliver technical, precise products. It also suggested that a growing demand for hyper-personalisation is driving innovation in product dosage and application and that beauty would be getting “biological” with more brands turning their attention to the skin’s microbiome, the bacterial barrier that protects the skin.
Menopause beauty was also flagged as a growing trend with the industry catching on to demand from women experiencing menopause, who it described as a “powerful group of consumers”.
