Sponsored news: How Croma is More can support the growth of your aesthetic practice
Croma-Pharma always strives to support clinicians in their work in the best possible way. For this reason, the company is constantly developing innovative solutions and tools to help HCPs achieve sustainable and long-term success and growth.
This ambition led to the creation of the online portal cromaismore.com, which offers information, workshops and consultations on Croma products through a tailored and comprehensive approach. The website has recently been expanded to include the separate interactive e-learning platform (learn.cromaismore.com), providing continuing education for clinicians working in the field of minimally invasive aesthetic medicine.
Medical professionals can choose from a broad variety of different formats to advance scientific knowledge and technical skills:
• Social Media & Online Marketing: The importance of social media is enormous, and this goes for the health sector, too. Patients are increasingly exchanging information via digital networks such as Facebook and Instagram. It is therefore important that HCPs and clinics also present themselves in the digital cosmos. Targeted social media and online marketing can help to raise your profile. Croma’s courses teach participants how to set up their social media accounts for success and how to create captivating content by providing the necessary knowhow to transform social media platforms into service platforms with a clear branding strategy.
• Facial Anatomy Workshops: Participants of these workshops, which are conducted by experienced plastic surgeons, get the opportunity to be introduced to the latest treatment methods. What is learned can be applied in practice, on real cadavers provided by the Anatomical Institute of the Medical University of Vienna. Croma considers practical training particularly relevant because it ensures efficient and safer treatment, especially in delicate anatomical regions.
• Aesthetic Startup Academy: The Aesthetic Start-up Academy is designed for those medical professionals who are in the start-up phase of their practice. The training content includes, for example, Practice Management, Effective Use of Online Marketing and Patient Loyalty.
• Aesthetic Excellence: In co-operation with digital learning specialists and professional actors, Croma created interactive e-learning videos with tools to embed every patient type in an individual long-term aesthetic partnership.
A variety of topics are presented by industry experts and all content comes with lifetime access, hence healthcare professionals can learn on their own schedule and at their own pace. Multi-professional international practitioners and the latest evolution of learning methods guarantee a highly efficient transfer of skills and knowledge in an interactive and individualised way.