Survey looks at consumer attitudes to aesthetic treatments in a pandemic world
Over 50% of women have aesthetic treatments without understanding what is being done to their skin, found a consumer market research survey by new digital platform Etre Vous.
The research asked 1,015 members of the public questions around demand and the booking of aesthetic treatments following industry changes caused by the pandemic. Highlighting the need for further-reaching education on treatments, over 60% of people would be more likely to book an aesthetic treatment if they had a better understanding of what their options were.
The survey also found that over 50% of people would actually now prefer a digital consultation to discuss their treatment options over a face-to-face appointment. This could be because over half of women said they are worried about being pressured to spend money if they were to physically visit a clinic. Over 65% said they would book a treatment online if booking platforms and the practitioners they feature were more regulated.
Meanwhile almost half of men feel uncomfortable visiting an aesthetic clinic in-person and over 60% would rather receive treatment advice online.